{"id":301936,"date":"2022-11-22T14:11:58","date_gmt":"2022-11-22T14:11:58","guid":{"rendered":"https:\/\/integralads.com\/insider\/driving-outcomes-with-viewability-attention\/"},"modified":"2023-08-09T16:07:08","modified_gmt":"2023-08-09T16:07:08","slug":"driving-outcomes-with-viewability-attention","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/driving-outcomes-with-viewability-attention\/","title":{"rendered":"Driving Outcomes with Viewability & Attention"},"content":{"rendered":"\n

Viewability is perhaps the most basic requirement for marketers. It’s the starting point that leads to analysing time-in-view, providing key insight on what captures consumers’ attention. <\/p>\n\n\n\n

But when it comes to fueling sales, how crucial is consumer engagement? And is there a way for marketers to optimise digital ad campaigns<\/a> for amplified attention? <\/p>\n\n\n\n

IAS partnered with Catalina<\/a> to drive sales for a major CPG brand using display ads in both mobile and desktop environments. In this study, we used a test versus control methodology to understand how viewability and time-in-view impact return on ad spend (ROAS) and sales lift. <\/p>\n\n\n\n

Here’s a quick look at what we found: <\/p>\n\n\n\n

– 3.3%:<\/strong> Sales lift in the exposed test group rose 3.3% from the unexposed control group sales <\/p>\n\n\n\n

– 74%:<\/strong> of incremental sales from the exposed test campaign were driven by the in-view audience <\/p>\n\n\n\n

– 180%: <\/strong>ROAS tripled for the in-view group when comparing in-view vs. not in-view <\/p>\n\n\n\n

When it comes to maximizing sales lift, attention is everything. Download Driving Outcomes with Viewability & Attention<\/strong> to learn how time-in-view drives consumer attention \u2014 leading you to better outcomes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Viewability is perhaps the most basic requirement for marketers. It’s the starting point that leads to analysing time-in-view, providing key insight on what captures consumers’ attention. But when it comes to fueling sales, how crucial is consumer engagement? And is…<\/p>\n","protected":false},"author":1,"featured_media":305740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[272,298],"tags":[],"class_list":["post-301936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-uk","category-viewability-uk"],"acf":[],"yoast_head":"\nDriving Outcomes with Viewability & Attention - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/driving-outcomes-with-viewability-attention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Outcomes with Viewability & Attention\" \/>\n<meta property=\"og:description\" content=\"Viewability is perhaps the most basic requirement for marketers. 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