
{"id":301937,"date":"2022-12-05T10:55:36","date_gmt":"2022-12-05T10:55:36","guid":{"rendered":"https:\/\/integralads.com\/insider\/masters-of-media-10-minutes-with-ben-millar-agency-success-director-at-ias\/"},"modified":"2023-08-09T16:10:28","modified_gmt":"2023-08-09T16:10:28","slug":"masters-of-media-10-minutes-with-ben-millar-agency-success-director-at-ias","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/masters-of-media-10-minutes-with-ben-millar-agency-success-director-at-ias\/","title":{"rendered":"Masters of Media &#8211; 10 minutes with Ben Millar, Agency Success Director at IAS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Tell us a bit about yourself \u2013 who you are, what you do at IAS!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an ex-agency guy my job is to help agencies understand and navigate what we do here at IAS; how we maximize quality in digital media and how that leads to advantageous outcomes for advertisers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is your favourite thing about working at IAS?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smart people working to make digital a little bit better every day\u2026what\u2019s not to love!?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What\u2019s the greatest technological change you think we will see in digital advertising over the next couple of years?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As wealth inequality deepens I expect we\u2019ll see an even greater divergence between cohorts who can afford to consume content without ads and\/or data sharing vs. those who can\u2019t and this\u2019ll ultimately bubble up to be a serious ethical consideration for brands to navigate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How do you feel the digital advertising industry can improve its diversity efforts?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diversity of thought, class and geography should probably get more airtime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is the greatest thing a business can do to support employees&#8217; mental health?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enable and champion flexibility; hybrid-working is good but fluid working is great.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What three words best describe you?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gigantic. Witty. Thoughtful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What would you like to \u201cperfect\u201d in 2023?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My linear leg press! I\u2019m [this close] to getting 1-rep max to half a tonne!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is your advice to the next generation of media execs?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Know the foundations! It\u2019s too easy &#8211; and understandably tempting &#8211; to neglect the fundamentals in pursuit of the shiny new thing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is the best piece of advice you\u2019ve ever been given?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not advice per se, but I love this timeless quote from Thomas Sowell &#8211; \u201cthere are no solutions, only trade-offs\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where can people find you when you\u2019re not at work?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the gym. On the train back to Norfolk. Around the BBQ. At the poker table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tell us a bit about yourself \u2013 who you are, what you do at IAS! As an ex-agency guy my job is to help agencies understand and navigate what we do here at IAS; how we maximize quality in digital&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[270],"tags":[],"class_list":["post-301937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-z-retire-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Masters of Media - 10 minutes with Ben Millar, Agency Success Director at IAS - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/masters-of-media-10-minutes-with-ben-millar-agency-success-director-at-ias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masters of Media - 10 minutes with Ben Millar, Agency Success Director at IAS\" \/>\n<meta property=\"og:description\" content=\"Tell us a bit about yourself \u2013 who you are, what you do at IAS! 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