{"id":301941,"date":"2023-01-10T08:20:50","date_gmt":"2023-01-10T08:20:50","guid":{"rendered":"https:\/\/integralads.com\/insider\/2023-industry-pulse\/"},"modified":"2023-08-09T16:06:23","modified_gmt":"2023-08-09T16:06:23","slug":"2023-industry-pulse","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/2023-industry-pulse\/","title":{"rendered":"The 2023 Industry Pulse – Media experts predict more advertising opportunities"},"content":{"rendered":"\n

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse. <\/p>\n\n\n\n

In 2023, industry experts are anticipating even greater advertising opportunities on channels like digital audio, CTV, and mobile. But 2023 will also be the year that ads enter a new dimension \u2014 3D ads, gaming, and the rise of the Metaverse are on marketers’ minds as they look to the future. <\/p>\n\n\n\n

More advertising avenues bring more media quality challenges. So how are top industry experts planning for success in 2023? <\/p>\n\n\n\n

Here’s a preview of what we found: <\/p>\n\n\n\n

– Audio:<\/strong> 70% of media experts believe audio listeners will continue to shift from terrestrial radio to digital alternatives <\/p>\n\n\n\n

– CTV & video:<\/strong> 66% of media experts say ad fraud will be a greater concern as the volume of digital video ad inventory grows <\/p>\n\n\n\n

– Contextual targeting: <\/strong>The number one media quality priority that industry experts will prioritize in 2023 Innovate, excel, and disrupt in the coming year. <\/p>\n\n\n\n

Download the 2023 Industry Pulse to start building better outcomes now.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse. 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