{"id":301951,"date":"2023-02-27T13:00:00","date_gmt":"2023-02-27T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/undercover-context-research\/"},"modified":"2023-10-24T13:41:51","modified_gmt":"2023-10-24T13:41:51","slug":"undercover-context-research","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/undercover-context-research\/","title":{"rendered":"Undercover Context: Driving consumer engagement through non-obvious contextual links"},"content":{"rendered":"<\/p>\n<h3>Identify the contextual pairings that consumers want to see from your brand<\/h3>\n\n\n<p class=\"wp-block-paragraph\"><p>Consumers prefer context (we would know \u2014 we went <a href=\"https:\/\/integralads.com\/insider\/ad-context-attention-research\/\">straight to the source<\/a> to find out). But not all contextual pairings are equal. As marketers map out their targeting strategies, it&#8217;s crucial to know the ideal contextual links that lead to higher engagement and positive receptivity among consumers.<\/p>\n<p>In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links \u2014 and what this means for your brand.<\/p>\n<p>Here&#8217;s a sneak peek at what we found:<\/p>\n<ul>\n<li><strong>64%<\/strong> of consumers say contextually relevant ads are more likely to feature products they want or need<\/li>\n<li><strong>35%<\/strong> of consumers say that it\u2019s annoying to see unrelated ads<\/li>\n<li><strong>16%<\/strong> lift in engagement with ads that are placed alongside relevant content<\/li>\n<\/ul>\n<p>Amplify your brand message to consumers who want to hear it. Download the research, <strong>Undercover Context<\/strong>, to find out how you can optimize data-backed contextual pairings to reach targeted consumers and fuel outcomes.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links \u2014 and what this means for your brand.<\/p>\n","protected":false},"author":22,"featured_media":305710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[285,281,287,282,283,272],"tags":[],"class_list":["post-301951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-uk","category-ctv-video-uk","category-featured-uk","category-mobile-in-app-uk","category-programmatic-uk","category-research-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - 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