{"id":302587,"date":"2023-05-16T09:58:00","date_gmt":"2023-05-16T09:58:00","guid":{"rendered":"https:\/\/integralads.com\/?p=302587"},"modified":"2023-08-09T15:56:00","modified_gmt":"2023-08-09T15:56:00","slug":"track-your-brands-carbon-footprint-with-measurement-from-good-loop-and-ias","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/track-your-brands-carbon-footprint-with-measurement-from-good-loop-and-ias\/","title":{"rendered":"Track your brand’s carbon footprint with measurement from Good-Loop and IAS"},"content":{"rendered":"\n

Reduce the environmental impact of your ad campaigns with seamless, end-to-end carbon emission tracking<\/strong><\/em><\/p>\n\n\n\n

IAS has teamed up with Good-Loop, a purpose-led ad platform, to offer advertisers the opportunity to measure the carbon emissions generated by their digital ad campaigns. This partnership, available now in all markets globally, helps marketers understand their brands\u2019 digital carbon footprint with seamless, end-to-end measurement and reporting.<\/p>\n\n\n\n


With this partnership, advertisers can seamlessly opt-in to carbon emission measurement to track and view the end-to-end carbon footprint of their digital ads. With reporting insights that determine how each element of a campaign, including media types, formats and media partners, has a negative impact on the environment, marketers can have data-driven conversations with their partners on how to decrease their carbon footprint and optimize campaign spend in order to reduce emissions.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Through this integration with Good-Loop, advertisers can leverage reporting insights within the IAS Signal Report Builder to: <\/p>\n\n\n\n

– Understand the environmental impact of a campaign\u2019s media and creative <\/p>\n\n\n\n

– Compare side-by-side reporting of IAS\u2019s media quality metrics and Good-Loop\u2019s carbon footprint measurement <\/p>\n\n\n\n

– Accurately measure campaigns with no additional tagging required<\/p>\n\n\n\n

Take meaningful steps now to reduce the environmental impact of your digital ad campaigns. Download the one sheet and reach out to your IAS representative to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reduce the environmental impact of your ad campaigns with seamless, end-to-end carbon emission tracking IAS has teamed up with Good-Loop, a purpose-led ad platform, to offer advertisers the opportunity to measure the carbon emissions generated by their digital ad campaigns….<\/p>\n","protected":false},"author":22,"featured_media":305675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290],"tags":[],"class_list":["post-302587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-uk"],"acf":[],"yoast_head":"\nTrack your brand's carbon footprint with measurement from Good-Loop and IAS - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/track-your-brands-carbon-footprint-with-measurement-from-good-loop-and-ias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Track your brand's carbon footprint with measurement from Good-Loop and IAS\" \/>\n<meta property=\"og:description\" content=\"Reduce the environmental impact of your ad campaigns with seamless, end-to-end carbon emission tracking IAS has teamed up with Good-Loop, a purpose-led ad platform, to offer advertisers the opportunity to measure the carbon emissions generated by their digital ad campaigns....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/track-your-brands-carbon-footprint-with-measurement-from-good-loop-and-ias\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-16T09:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T15:56:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/IAS_GoodLoop_Insider_Tile_860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/track-your-brands-carbon-footprint-with-measurement-from-good-loop-and-ias\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/track-your-brands-carbon-footprint-with-measurement-from-good-loop-and-ias\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Track your brand’s carbon footprint with measurement from Good-Loop and IAS\",\"datePublished\":\"2023-05-16T09:58:00+00:00\",\"dateModified\":\"2023-08-09T15:56:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/track-your-brands-carbon-footprint-with-measurement-from-good-loop-and-ias\\\/\"},\"wordCount\":228,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/track-your-brands-carbon-footprint-with-measurement-from-good-loop-and-ias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/IAS_GoodLoop_Insider_Tile_860x860-1.jpg\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/track-your-brands-carbon-footprint-with-measurement-from-good-loop-and-ias\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/track-your-brands-carbon-footprint-with-measurement-from-good-loop-and-ias\\\/\",\"name\":\"Track your brand's carbon footprint with measurement from Good-Loop and IAS - 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