{"id":327091,"date":"2023-10-13T11:59:00","date_gmt":"2023-10-13T11:59:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/total-visibility-performance-dashboard\/"},"modified":"2025-03-13T20:38:59","modified_gmt":"2025-03-13T20:38:59","slug":"total-visibility-performance-dashboard","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/total-visibility-performance-dashboard\/","title":{"rendered":"Analyze performance metrics alongside financial and media quality insights with Total Visibility\u2019s Performance Dashboard"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"327091\" class=\"elementor elementor-327091 elementor-327002\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-30ba9f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"36390\" data-id=\"30ba9f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f638c39\" data-eae-slider=\"84066\" data-id=\"f638c39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34bed09 elementor-widget elementor-widget-heading\" data-id=\"34bed09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to get seamless transparency into your media quality inventory<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84cb450 elementor-widget elementor-widget-text-editor\" data-id=\"84cb450\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS has enhanced Total Visibility to include a new performance dashboard in IAS Signal, providing even greater transparency into the programmatic supply path. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">As media budgets are cut, advertisers are under more scrutiny to prove how media quality investments help drive results. IAS\u2019s <\/span><a href=\"https:\/\/integralads.com\/insider\/total-visibility-is-moving-to-ias-signal\/\"><span style=\"font-weight: 400;\">Total Visibility<\/span><\/a><span style=\"font-weight: 400;\"> enables advertisers to get a singular view of their programmatic campaigns&#8217; performance that includes media quality, media cost, supply path, and now, performance metrics\u2014all in one place. Recent IAS analysis has shown that optimizing towards Quality Impressions can result in an 11% increase in conversion rate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With IAS\u2019s new Performance Dashboard in IAS Signal, you can access metrics including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Success Rate Over Time<\/b><span style=\"font-weight: 400;\"> to prove the long-term value of quality media on campaign performance<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost per Action<\/b><span style=\"font-weight: 400;\"> to understand which programmatic supply paths are driving conversions efficiently<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion Rate<\/b><span style=\"font-weight: 400;\"> to power marketing decisions based on industry-leading media quality data<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Access seamless transparency between media quality and performance today. <\/span><b>Download the one sheet<\/b><span style=\"font-weight: 400;\"> to get started. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c5f64 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"87c5f64\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/AMER_Total_Visibility_Performance_Dashboard_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to get seamless transparency into your media quality inventory IAS has enhanced Total Visibility to include a new performance dashboard in IAS Signal, providing even greater transparency into the programmatic supply path. As media budgets are cut, advertisers are&#8230;<\/p>\n","protected":false},"author":59,"featured_media":327007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[753,754],"tags":[],"class_list":["post-327091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-uk-2","category-programmatic-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analyze performance metrics alongside financial and media quality insights with Total Visibility\u2019s Performance Dashboard - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/total-visibility-performance-dashboard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyze performance metrics alongside financial and media quality insights with Total Visibility\u2019s Performance Dashboard\" \/>\n<meta property=\"og:description\" content=\"How to get seamless transparency into your media quality inventory IAS has enhanced Total Visibility to include a new performance dashboard in IAS Signal, providing even greater transparency into the programmatic supply path. As media budgets are cut, advertisers are...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/total-visibility-performance-dashboard\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-13T11:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T20:38:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/Total-Visibility-Performance-Dashboard-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/total-visibility-performance-dashboard\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/total-visibility-performance-dashboard\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Analyze performance metrics alongside financial and media quality insights with Total Visibility\u2019s Performance Dashboard\",\"datePublished\":\"2023-10-13T11:59:00+00:00\",\"dateModified\":\"2025-03-13T20:38:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/total-visibility-performance-dashboard\/\"},\"wordCount\":190,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/total-visibility-performance-dashboard\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/Total-Visibility-Performance-Dashboard-Insider.png\",\"articleSection\":[\"Insights\",\"Programmatic\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/total-visibility-performance-dashboard\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/total-visibility-performance-dashboard\/\",\"name\":\"Analyze performance metrics alongside financial and media quality insights with Total Visibility\u2019s Performance Dashboard - 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