{"id":327092,"date":"2023-10-05T11:59:00","date_gmt":"2023-10-05T11:59:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/frameplay-transparency-media-measurement\/"},"modified":"2025-05-15T06:53:39","modified_gmt":"2025-05-15T06:53:39","slug":"frameplay-transparency-media-measurement","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/frameplay-transparency-media-measurement\/","title":{"rendered":"Verify intrinsic in-game buys in Frameplay&#8217;s gaming ecosystem"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"327092\" class=\"elementor elementor-327092 elementor-293298\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-23ec68b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"66544\" data-id=\"23ec68b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80e739c\" data-eae-slider=\"99386\" data-id=\"80e739c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea13a8f elementor-widget elementor-widget-heading\" data-id=\"ea13a8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advertise confidently in gaming environments with IAS-accredited Invalid Traffic measurement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-aa9484c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"2688\" data-id=\"aa9484c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f688c7\" data-eae-slider=\"88953\" data-id=\"4f688c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af8e20 elementor-widget elementor-widget-text-editor\" data-id=\"2af8e20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your ad spend is valuable in every environment. When it comes to gaming, rest easy knowing your buys are more transparent than ever before in Frameplay&#8217;s gaming ecosystem with industry-leading Invalid Traffic (IVT) measurement from IAS.<\/p><p>Through this integration, marketers can verify that their valuable intrinsic in-game ad placements are seen by real gamers with precise impression counts in a fraud-free environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9f2de45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"94439\" data-id=\"9f2de45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89c7fc0\" data-eae-slider=\"60706\" data-id=\"89c7fc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a0b332 elementor-widget elementor-widget-text-editor\" data-id=\"9a0b332\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">With IAS invalid traffic (IVT) measurement and impression counts in Frameplay&#8217;s gaming ecosystem, marketers get:<\/span><\/p><ul><li><span style=\"color: #000000;\">Global measurement for a holistic view of intrinsic in-game media buys<\/span><\/li><li><span style=\"color: #000000;\">Trusted, third party reporting with daily reporting in the IAS Signal UI<\/span><\/li><li><span style=\"color: #000000;\">Comprehensive coverage across formats and environments<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2238142 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"69820\" data-id=\"2238142\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eba4d10\" data-eae-slider=\"47151\" data-id=\"eba4d10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e198a0 elementor-widget elementor-widget-text-editor\" data-id=\"0e198a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertise in Frameplay&#8217;s network of premium games with confidence that your campaigns are engaging real gamers and driving results. <strong>Download the one sheet now to get started.<\/strong><\/p><p>IAS is all-in on gaming. Learn more about what gamers want from intrinsic in-game ads <a class=\"waffle-rich-text-link\" href=\"https:\/\/integralads.com\/insider\/converting-gamers-to-consumers-research\/\">here<\/a> and check out IAS&#8217;s gaming capabilities on the <a class=\"waffle-rich-text-link\" href=\"https:\/\/integralads.com\/insider\/\">Insider<\/a> blog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05471c7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"05471c7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/US_Frameplay_In_Game_Media_Measurement_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With IAS invalid traffic (IVT) measurement and impression counts in Frameplay&#8217;s gaming ecosystem, marketers can verify that their valuable intrinsic in-game ad placements are seen with precise impression counts in a fraud-free environment.<\/p>\n","protected":false},"author":59,"featured_media":326778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[752,753,755,756],"tags":[],"class_list":["post-327092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-uk-2","category-insights-uk-2","category-our-partners-uk","category-viewability-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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