{"id":327095,"date":"2023-09-06T18:21:12","date_gmt":"2023-09-06T18:21:12","guid":{"rendered":"https:\/\/integralads.com\/insider\/toyota-xasis-case-study\/"},"modified":"2026-04-22T11:22:25","modified_gmt":"2026-04-22T11:22:25","slug":"toyota-xasis-case-study","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/toyota-xasis-case-study\/","title":{"rendered":"Toyota Maximizes Campaign Performance with IAS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"327095\" class=\"elementor elementor-327095 elementor-312232\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3bb835c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"86120\" data-id=\"3bb835c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e19592b\" data-eae-slider=\"88619\" data-id=\"7e19592b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2b58cd elementor-widget elementor-widget-heading\" data-id=\"b2b58cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IAS measurement and optimization solutions drive programmatic campaign results for Toyota<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f915b0 elementor-widget elementor-widget-text-editor\" data-id=\"11f915b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"h-ias-measurement-and-optimization-solutions-drive-programmatic-campaign-results-for-toyota\" class=\"wp-block-heading\"><strong>The challenge:<\/strong> <span style=\"font-family: var(--ias-font); color: inherit; font-size: var(--ias-body-3-font-size); background-color: transparent; letter-spacing: 0em;\">Global automotive leader Toyota and its partners, The&amp;Partnership and Xaxis, wanted to enhance Toyota\u2019s programmatic performance, drive better results, and access actionable insights across their digital campaigns.<\/span><\/p><p><strong>The solution:<\/strong> The&amp;Partnership, Xaxis, and Toyota partnered with IAS to implement Total Visibility and custom optimization tools via IAS Context Control.\u00a0Together, IAS\u2019s measurement and optimization solutions helped boost Toyota\u2019s KPIs, which included decreasing cost per session and cost per action, and increasing conversion rate.\u00a0<\/p><p><strong>The results:<\/strong>\u00a0<\/p><ul><li><p>29% decrease in cost per session compared to alternative targeting solution\u00a0<\/p><\/li><li><p>22% decrease in cost per action compared to alternative targeting solution<\/p><\/li><li><p>1.8x increase in conversation rate compared to alternative targeting solution<\/p><\/li><\/ul><p>Drive superior results across programmatic campaigns with IAS. Download the case study now to discover how measurement and optimization solutions can enhance your brand\u2019s performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS measurement and optimization solutions drive programmatic campaign results for Toyota The challenge: Global automotive leader Toyota and its partners, The&amp;Partnership and Xaxis, wanted to enhance Toyota\u2019s programmatic performance, drive better results, and access actionable insights across their digital campaigns&#8230;.<\/p>\n","protected":false},"author":59,"featured_media":315489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[289,754],"tags":[],"class_list":["post-327095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-uk","category-programmatic-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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