{"id":327096,"date":"2023-08-23T19:13:09","date_gmt":"2023-08-23T19:13:09","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-upwave-auto-brand-case-study\/"},"modified":"2025-05-16T23:23:23","modified_gmt":"2025-05-16T23:23:23","slug":"ias-upwave-auto-brand-case-study","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-upwave-auto-brand-case-study\/","title":{"rendered":"IAS Drives Stronger Brand Lift for Emerging Electric Auto Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"327096\" class=\"elementor elementor-327096 elementor-310565\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-446c28c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"73944\" data-id=\"446c28c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a31b30\" data-eae-slider=\"4686\" data-id=\"4a31b30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d768f65 elementor-widget elementor-widget-heading\" data-id=\"d768f65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12107e2 elementor-widget elementor-widget-text-editor\" data-id=\"12107e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this case study, IAS partnered with <\/span><a href=\"https:\/\/www.upwave.com\/\"><span style=\"font-weight: 400;\">Upwave<\/span><\/a><span style=\"font-weight: 400;\"> and an emerging electric automotive brand to show the role media quality plays in driving business results for the auto brand. We specifically looked at viewability to understand what impact in-view ads have on brand lift.<\/span><\/p><p><strong>THE RESULTS:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">+27% lift in <\/span><b>awareness<\/b><span style=\"font-weight: 400;\"> for IAS in-view exposed group<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">+20% lift in <\/span><b>consideration<\/b><span style=\"font-weight: 400;\"> for the IAS in-view exposed group<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Marketers, the outcome is clear: viewability is pivotal in driving positive consumer perception and consideration for your brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Download the case study now<\/span><span style=\"font-weight: 400;\"> for more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b59e61 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7b59e61\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift In this case study, IAS partnered with Upwave and an emerging electric automotive brand to show the role media quality plays in driving business results for the auto&#8230;<\/p>\n","protected":false},"author":35,"featured_media":310587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[762,756],"tags":[],"class_list":["post-327096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-uk-2","category-viewability-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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