{"id":327592,"date":"2023-09-12T13:01:00","date_gmt":"2023-09-12T13:01:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-viewability-invalid-traffic-measurement-criteo\/"},"modified":"2026-04-22T11:12:22","modified_gmt":"2026-04-22T11:12:22","slug":"ias-viewability-invalid-traffic-measurement-criteo","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-viewability-invalid-traffic-measurement-criteo\/","title":{"rendered":"IAS Brings End-to-End Optimization and Measurement Solutions to Criteo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"327592\" class=\"elementor elementor-327592 elementor-315507\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5d4a2f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"90641\" data-id=\"5d4a2f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b38d87\" data-eae-slider=\"29474\" data-id=\"1b38d87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c663c3a elementor-widget elementor-widget-heading\" data-id=\"c663c3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How marketers can maximize engagement within major retail media partners<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99c2502 elementor-widget elementor-widget-text-editor\" data-id=\"99c2502\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Retail Media Networks (RMNs)\u00a0 have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more than <\/span><a style=\"color: #000000;\" href=\"https:\/\/content-na1.emarketer.com\/retail-media-ad-spending-forecast-2022?utm_source=triggermail\"><span style=\"font-weight: 400;\">triples<\/span><\/a><span style=\"font-weight: 400;\"> its pre-pandemic total. In fact, Criteo\u2019s Commerce Media Platform is one of the fastest-growing RMNs in the industry today, giving marketers a golden opportunity to maximize engagement within the digital retail space with Criteo\u2019s more than 19,000 global partners including retail media partners.<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">But how can marketers ensure they\u2019re validating <\/span><b>real users<\/b><span style=\"font-weight: 400;\"> on RMNs?<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">IAS has teamed up with Criteo to promote transparency and engage real consumers within Criteo\u2019s Commerce Media Platform <\/span><span style=\"font-weight: 400;\">and DSP, Commerce Max.<\/span><span style=\"font-weight: 400;\"> This first-to-market integration of <\/span><span style=\"font-weight: 400;\">IAS\u2019s global optimization and measurement solutions<\/span><span style=\"font-weight: 400;\"> will allow marketers to effectively validate the quality of their valuable inventory to thousands of connected retailers on Criteo.\u00a0<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">With IAS <\/span><span style=\"font-weight: 400;\">pre-and post-bid measurement products for Criteo,<\/span><span style=\"font-weight: 400;\"> marketers can <\/span><b>e<\/b><b style=\"font-family: var(--ias-font); font-size: var(--ias-body-3-font-size); background-color: transparent; letter-spacing: 0em;\">nhance performance <\/b><span style=\"font-family: var(--ias-font); font-size: var(--ias-body-3-font-size); background-color: transparent; letter-spacing: 0em;\">by identifying trends and optimizing campaigns.\u00a0<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Drive superior results across crucial retail media partners. Download the one sheet to get started.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-027dfe0 elementor-widget elementor-widget-pix-button\" data-id=\"027dfe0\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/AMER_Criteo_Viewability_IVT_Measurement_IAS.pdf\" class=\"btn m-0     btn-primary d-inline-block      btn-md\" target=\"_blank\" rel=\"noopener\"    ><span class=\"font-weight-bold \" >ACCESS ONE SHEET<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How marketers can maximize engagement within major retail media partners Retail Media Networks (RMNs)\u00a0 have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more than triples its pre-pandemic total. In fact,&#8230;<\/p>\n","protected":false},"author":59,"featured_media":315595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[287,290],"tags":[],"class_list":["post-327592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-uk","category-insights-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Brings End-to-End Optimization and Measurement Solutions to Criteo - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/ias-viewability-invalid-traffic-measurement-criteo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Brings End-to-End Optimization and Measurement Solutions to Criteo\" \/>\n<meta property=\"og:description\" content=\"How marketers can maximize engagement within major retail media partners Retail Media Networks (RMNs)\u00a0 have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more than triples its pre-pandemic total. 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