{"id":327757,"date":"2023-10-20T20:22:58","date_gmt":"2023-10-20T20:22:58","guid":{"rendered":"https:\/\/integralads.com\/insider\/mastercard-dentsu-case-study\/"},"modified":"2025-05-17T02:48:48","modified_gmt":"2025-05-17T02:48:48","slug":"mastercard-dentsu-case-study","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/mastercard-dentsu-case-study\/","title":{"rendered":"Mastercard Improves Campaign Performance with IAS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"327757\" class=\"elementor elementor-327757 elementor-327236\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f639985 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"62591\" data-id=\"f639985\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76b7ec8\" data-eae-slider=\"68477\" data-id=\"76b7ec8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-818c933 elementor-widget elementor-widget-heading\" data-id=\"818c933\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> IAS delivers quality impressions in safe and suitable environments for Mastercard<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4e3f3f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"33906\" data-id=\"4e3f3f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8c3a06\" data-eae-slider=\"35721\" data-id=\"b8c3a06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9058483 elementor-widget elementor-widget-text-editor\" data-id=\"9058483\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>THE\u00a0 CHALLENGE: <\/b><span style=\"font-weight: 400;\">Mastercard and their agency, Dentsu, were tasked with meeting a new global brand safety benchmark. In order to meet this benchmark, Mastercard and Dentsu needed to achieve higher brand safety performance, bring down fail rates, and ensure the highest media quality standards across programmatic campaigns.<\/span><\/p><p><b>THE SOLUTION:<\/b><span style=\"font-weight: 400;\"> Mastercard and Dentsu partnered with IAS to build a custom pre-bid strategy for their programmatic campaigns. After enabling IAS pre-bid Brand Safety, Contextual Avoidance, and Fraud, Mastercard\u2019s brand suitability fail rate dropped, resulting in quality impressions delivered in safe and suitable environments and performance uplifts across KPIs.<\/span><\/p><p><b>THE RESULTS:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">82% decrease in invalid traffic rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">72% decrease in cost per quality impression<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">15% increase in brand safety pass rate<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Make better brand safety decisions across programmatic media investments with the industry\u2019s most actionable data. Download the case study to learn more and reach out to an IAS representative to get started.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mastercard and Dentsu partnered with IAS to build a custom pre-bid strategy for their programmatic campaigns. <\/p>\n","protected":false},"author":59,"featured_media":327247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[762,754],"tags":[],"class_list":["post-327757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-uk-2","category-programmatic-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastercard Improves Campaign Performance with IAS - 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