{"id":328054,"date":"2023-12-12T14:00:00","date_gmt":"2023-12-12T14:00:00","guid":{"rendered":"https:\/\/integralads.com\/?p=328054"},"modified":"2025-04-25T00:34:10","modified_gmt":"2025-04-25T00:34:10","slug":"brand-safety-suitability-measurement-youtube-shorts","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/brand-safety-suitability-measurement-youtube-shorts\/","title":{"rendered":"IAS brings Brand Safety and Suitability measurement to YouTube Shorts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"328054\" class=\"elementor elementor-328054 elementor-327436\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1aa7512 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"26612\" data-id=\"1aa7512\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09d1621\" data-eae-slider=\"9139\" data-id=\"09d1621\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a2c3d8 elementor-widget elementor-widget-heading\" data-id=\"3a2c3d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Run with confidence on YouTube Shorts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5ce8d49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"88308\" data-id=\"5ce8d49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4350236\" data-eae-slider=\"44179\" data-id=\"4350236\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cc208 elementor-widget elementor-widget-text-editor\" data-id=\"48cc208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Short-form video has swiftly become a key component of digital advertising campaigns. Reaching more than two billion <\/span><a href=\"https:\/\/blog.google\/products\/ads-commerce\/new-ways-to-build-awareness-with-youtube-shorts\/\"><span style=\"font-weight: 400;\">users<\/span><\/a><span style=\"font-weight: 400;\"> worldwide, YouTube Shorts is one of the most popular short-form video platforms in the world, making it an essential tool for marketers to reach a vast and engaged short-form video audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to YouTube Shorts inventory across Video View Campaigns, Video Reach Campaigns, and YouTube Select Shorts campaigns, as part of Total Media Quality for YouTube.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With Brand Safety and Suitability measurement on YouTube Shorts, marketers get:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valuable third-party assurance that ads running on YouTube Shorts are appearing in brand safe and suitable environments at the video-level and aligned with the GARM framework<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprehensive coverage with Brand Safety and Suitability reporting across 30+ languages, alongside Viewability and Invalid Traffic measurement with Total Media Quality for YouTube<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Access the most actionable data to maximize returns on your investment on YouTube Shorts inventory. <strong>Download the one sheet now to get started. <\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4f21e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ac4f21e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/US_YouTube_Shorts_Measurement_One_Sheet_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to YouTube Shorts inventory across Video View Campaigns, Video Reach Campaigns, and YouTube Select Shorts campaigns, as part of Total Media Quality for YouTube. <\/p>\n","protected":false},"author":59,"featured_media":327442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[764,758,753],"tags":[],"class_list":["post-328054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk-2","category-featured-uk-2","category-insights-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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