{"id":328531,"date":"2024-01-04T12:00:00","date_gmt":"2024-01-04T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/quality-attention-measurement\/"},"modified":"2026-04-22T11:12:16","modified_gmt":"2026-04-22T11:12:16","slug":"quality-attention-measurement","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/","title":{"rendered":"Drive Proven Results with Quality Attention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"328531\" class=\"elementor elementor-328531 elementor-328341\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-525ad6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1115\" data-id=\"525ad6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cec85da\" data-eae-slider=\"57897\" data-id=\"cec85da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef3b52 elementor-widget elementor-widget-heading\" data-id=\"7ef3b52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IAS unifies media quality and eye tracking with machine learning to deliver proven results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7233c06 elementor-widget elementor-widget-video\" data-id=\"7233c06\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;start&quot;:0}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/899522511?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-52de445 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"48626\" data-id=\"52de445\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31d3065\" data-eae-slider=\"90926\" data-id=\"31d3065\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfbbaf4 elementor-widget elementor-widget-text-editor\" data-id=\"dfbbaf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Capture attention that drives business results. The IAS Quality Attention<\/span><span style=\"font-weight: 400;\">\u00a0measurement product is a powerful tool designed to capture higher attention to drive campaign performance and deliver proven results. With Quality Attention, global advertisers can increase return on investment, drive brand consideration, and boost conversions across campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">Powered by IAS\u2019s advanced machine learning technology and Lumen\u2019s <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/ias-partners-lumen-bolster-attention-measurement\/\"><span style=\"font-weight: 400;\">eye-tracking data<\/span><\/a><\/span><span style=\"font-weight: 400;\">, Quality Attention<\/span> <span style=\"font-weight: 400;\">provides research-backed attention measurement that informs media strategies to help brands navigate through media clutter to seamlessly understand how media visibility, the ad environment, and user interaction impact campaign performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9a44158 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"73966\" data-id=\"9a44158\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b4839a\" data-eae-slider=\"31766\" data-id=\"8b4839a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e15f0f elementor-widget elementor-widget-image\" data-id=\"4e15f0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"223\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-03-at-12.01.02-PM-768x268.png\" class=\"attachment-medium_large size-medium_large wp-image-328501\" alt=\"stats\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-03-at-12.01.02-PM-768x268.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-03-at-12.01.02-PM-300x105.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-03-at-12.01.02-PM-1024x357.png 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-03-at-12.01.02-PM.png 1090w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e9bd673 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"67263\" data-id=\"e9bd673\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e75de4\" data-eae-slider=\"18662\" data-id=\"7e75de4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6583b60 elementor-widget elementor-widget-heading\" data-id=\"6583b60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">With Quality Attention, marketers can:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-19f45d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"11791\" data-id=\"19f45d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66be89c\" data-eae-slider=\"81878\" data-id=\"66be89c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82370f6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"82370f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><b>Reduce waste: <\/b><span style=\"font-weight: 400;\">Measure the impact of your ads and adjust media spend to improve performance across the marketing funnel<\/span><\/li><li aria-level=\"1\"><b>Boost awareness: <\/b><span style=\"font-weight: 400;\">Amplify your messaging with higher quality placements<\/span><\/li><li aria-level=\"1\"><b>Drive consideration: <\/b><span style=\"font-weight: 400;\">Understand where to show your ads to improve brand affinity<\/span><b><\/b><\/li><li aria-level=\"1\"><b>Increase Conversions:\u00a0 <\/b><span style=\"font-weight: 400;\">Act on low performing campaigns, media partners, placements, domains, and more to improve attention scores and drive conversion events<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Crack the code on the connection between attention and campaign performance. Download the one sheet now and reach out to an IAS representative to take action on attention today.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffd7c08 elementor-widget elementor-widget-spacer\" data-id=\"ffd7c08\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7808a20 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7808a20\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/US_Quality_Attention_One_Sheet_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The IAS Quality Attention measurement product is a powerful tool designed to capture higher attention to drive campaign performance and deliver proven results. With Quality Attention, global advertisers can increase return on investment, drive brand consideration, and boost conversions across campaigns.<\/p>\n","protected":false},"author":59,"featured_media":328500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[287,290],"tags":[],"class_list":["post-328531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-uk","category-insights-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Drive Proven Results with Quality Attention - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive Proven Results with Quality Attention\" \/>\n<meta property=\"og:description\" content=\"The IAS Quality Attention measurement product is a powerful tool designed to capture higher attention to drive campaign performance and deliver proven results. With Quality Attention, global advertisers can increase return on investment, drive brand consideration, and boost conversions across campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-04T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T11:12:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quality-attention-measurement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quality-attention-measurement\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Drive Proven Results with Quality Attention\",\"datePublished\":\"2024-01-04T12:00:00+00:00\",\"dateModified\":\"2026-04-22T11:12:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quality-attention-measurement\\\/\"},\"wordCount\":215,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quality-attention-measurement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Quality-Attention-Post-Bid-GLB-Insider-1.png\",\"articleSection\":[\"Featured\",\"Insights\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quality-attention-measurement\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quality-attention-measurement\\\/\",\"name\":\"Drive Proven Results with Quality Attention - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quality-attention-measurement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quality-attention-measurement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Quality-Attention-Post-Bid-GLB-Insider-1.png\",\"datePublished\":\"2024-01-04T12:00:00+00:00\",\"dateModified\":\"2026-04-22T11:12:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quality-attention-measurement\\\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quality-attention-measurement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quality-attention-measurement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Quality-Attention-Post-Bid-GLB-Insider-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Quality-Attention-Post-Bid-GLB-Insider-1.png\",\"width\":860,\"height\":860,\"caption\":\"Quality Attention (Post-Bid) - GLB - Insider\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quality-attention-measurement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Drive Proven Results with Quality Attention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\",\"name\":\"IAS Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"caption\":\"IAS Team\"},\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/author\\\/ias-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Drive Proven Results with Quality Attention - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/","og_locale":"en_US","og_type":"article","og_title":"Drive Proven Results with Quality Attention","og_description":"The IAS Quality Attention measurement product is a powerful tool designed to capture higher attention to drive campaign performance and deliver proven results. With Quality Attention, global advertisers can increase return on investment, drive brand consideration, and boost conversions across campaigns.","og_url":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/","og_site_name":"Integral Ad Science","article_published_time":"2024-01-04T12:00:00+00:00","article_modified_time":"2026-04-22T11:12:16+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png","type":"image\/png"}],"author":"IAS Team","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/"},"author":{"name":"IAS Team","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755"},"headline":"Drive Proven Results with Quality Attention","datePublished":"2024-01-04T12:00:00+00:00","dateModified":"2026-04-22T11:12:16+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/"},"wordCount":215,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png","articleSection":["Featured","Insights"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/","url":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/","name":"Drive Proven Results with Quality Attention - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png","datePublished":"2024-01-04T12:00:00+00:00","dateModified":"2026-04-22T11:12:16+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png","width":860,"height":860,"caption":"Quality Attention (Post-Bid) - GLB - Insider"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/quality-attention-measurement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Drive Proven Results with Quality Attention"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755","name":"IAS Team","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","caption":"IAS Team"},"url":"https:\/\/integralads.com\/uk\/insider\/author\/ias-team\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/328531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=328531"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/328531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/328500"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=328531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=328531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=328531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}