{"id":329013,"date":"2024-02-05T12:05:00","date_gmt":"2024-02-05T12:05:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-brand-safety-suitability-measurement-meta\/"},"modified":"2025-03-12T20:17:23","modified_gmt":"2025-03-12T20:17:23","slug":"ias-brand-safety-suitability-measurement-meta","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-brand-safety-suitability-measurement-meta\/","title":{"rendered":"IAS Brand Safety &#038; Suitability Measurement is Now Available Across Meta Platforms"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"329013\" class=\"elementor elementor-329013 elementor-328976\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a1446d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"92022\" data-id=\"a1446d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1bce92\" data-eae-slider=\"85735\" data-id=\"e1bce92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5214314 elementor-widget elementor-widget-heading\" data-id=\"5214314\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Safeguard and scale your media on Facebook and Instagram<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05cb914 elementor-widget elementor-widget-text-editor\" data-id=\"05cb914\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS launched its new Brand Safety and Suitability Measurement with Meta to provide advertisers with campaign insights across Facebook and Instagram Feed and Reels, as part of Total Media Quality for Meta. With Brand Safety and Suitability Measurement for Meta now available across Meta platforms, you can have confidence that your media is appearing next to content aligned to your brand values and goals.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1716e98 elementor-widget elementor-widget-heading\" data-id=\"1716e98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">With Brand Safety and Suitability Measurement for Meta, you get:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224f6f6 elementor-widget elementor-widget-text-editor\" data-id=\"224f6f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>AI-driven classification<\/b><span style=\"font-weight: 400;\">: IAS measures adjacent posts to your campaign using our Multimedia Technology to provide unique insight into video content. It does this through frame-by-frame analysis of images, audio, and text to provide the most accurate measurement at scale.<\/span><\/li><li><b>Trust and transparency<\/b><span style=\"font-weight: 400;\">: Our analysis is aligned to the Global Alliance for Responsible Media (GARM) framework, giving you third-party validation with trusted and t<\/span><span style=\"font-weight: 400;\">ransparent industry metrics.\u00a0\u00a0<\/span><\/li><li><b>Third-party validation:<\/b><span style=\"font-weight: 400;\"> With IAS\u2019s third-party validation, you can better understand how your Meta Inventory Filters are performing for your campaign goals and optimize as needed.<\/span><\/li><\/ul><p><strong><a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/US_Meta_Brand_Safety_Suitability_Measurement_IAS.pdf\">Access the one<\/a><\/strong><strong><a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/US_Meta_Brand_Safety_Suitability_Measurement_IAS.pdf\"> she<\/a><\/strong><strong><a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/US_Meta_Brand_Safety_Suitability_Measurement_IAS.pdf\">et<\/a><\/strong><strong><a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/US_Meta_Brand_Safety_Suitability_Measurement_IAS.pdf\"> now<\/a><\/strong> or <strong><a href=\"https:\/\/integralads.com\/contact-us\/\">contact an IAS representative<\/a><\/strong> to get started.<b><br \/><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0ec50 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8d0ec50\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/US_Meta_Brand_Safety_Suitability_Measurement_IAS.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ec812 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"87ec812\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/integralads.com\/news\/ias-expands-ai-driven-brand-safety-and-suitability-measurement-to-meta\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ THE PRESS RELEASE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS launches its new Brand Safety and Suitability Measurement with Meta to provide advertisers with campaign insights across Facebook and Instagram Feed and Reels, as part of Total Media Quality for Meta. <\/p>\n","protected":false},"author":59,"featured_media":329006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[764,758,753,777,755],"tags":[],"class_list":["post-329013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk-2","category-featured-uk-2","category-insights-uk-2","category-mobile-in-app-uk-2","category-our-partners-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS Brand Safety &amp; 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