{"id":331174,"date":"2024-04-25T10:48:00","date_gmt":"2024-04-25T10:48:00","guid":{"rendered":"https:\/\/integralads.com\/?p=331174"},"modified":"2026-04-22T11:20:16","modified_gmt":"2026-04-22T11:20:16","slug":"sports-guide","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/sports-guide\/","title":{"rendered":"A Marketer\u2019s Game Plan for Winning Gold"},"content":{"rendered":"\n<p>Sporting events are some of the most highly anticipated times of the year, with 91% of UK consumers planning to follow at least one sports event in 2024. As sports fans across the globe gear up for events like the Olympics, marketers prepare to engage with some of the largest live audiences of 2024. However, challenges like brand risk, insufficient targeting, and fraud may be amplified \u2014 and marketers need the right tools to score big.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/MARKETERS-GAME-PLAN-FOR-WINNING-GOLD-Sales-slides.jpg\" alt=\"\" class=\"wp-image-331983\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/MARKETERS-GAME-PLAN-FOR-WINNING-GOLD-Sales-slides.jpg 960w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/MARKETERS-GAME-PLAN-FOR-WINNING-GOLD-Sales-slides-300x169.jpg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/MARKETERS-GAME-PLAN-FOR-WINNING-GOLD-Sales-slides-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>So how can you safeguard and scale your brand during major sporting events?<\/p>\n\n\n\n<p>IAS\u2019s new guide, <strong>A Marketer\u2019s Game Plan for Winning Gold<\/strong>, is now available to help you protect your brand and drive superior results during the Olympics and other major sporting events. This comprehensive guide includes tools and techniques you can leverage to capture consumer attention and boost brand protection in any major sporting event.&nbsp;<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to review your brand safety settings and scale your ad investments confidently&nbsp;<\/li>\n\n\n\n<li>Why you should be measuring attention across the open web<\/li>\n\n\n\n<li>How you can quantify the impact of your media inventory&nbsp;<\/li>\n\n\n\n<li>The best ways to detect and avoid MFA sites<\/li>\n\n\n\n<li>The key to superior CTV campaigns&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Leverage IAS to drive superior results during major sports events like the 2024 Olympics. <strong>Access the guide<\/strong> by clicking the download button on the right to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sporting events are some of the most highly anticipated times of the year, with 91% of UK consumers planning to follow at least one sports event in 2024. As sports fans across the globe gear up for events like the&#8230;<\/p>\n","protected":false},"author":59,"featured_media":331176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,279,290],"tags":[],"class_list":["post-331174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-guides-uk","category-insights-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Marketer\u2019s Game Plan for Winning Gold - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/sports-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Marketer\u2019s Game Plan for Winning Gold\" \/>\n<meta property=\"og:description\" content=\"Sporting events are some of the most highly anticipated times of the year, with 91% of UK consumers planning to follow at least one sports event in 2024. 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