{"id":333873,"date":"2024-06-06T12:00:00","date_gmt":"2024-06-06T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/emerging-media-research\/"},"modified":"2026-04-22T11:17:19","modified_gmt":"2026-04-22T11:17:19","slug":"emerging-media-research","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/emerging-media-research\/","title":{"rendered":"RESEARCH: Emerging Media Outlook"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"333873\" class=\"elementor elementor-333873 elementor-332177\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8adceb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"67319\" data-id=\"8adceb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3152f6e\" data-eae-slider=\"41510\" data-id=\"3152f6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecbad8f elementor-widget elementor-widget-heading\" data-id=\"ecbad8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How marketers are planning for and investing in digital media's newest channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-541d2bc elementor-widget elementor-widget-text-editor\" data-id=\"541d2bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The digital landscape evolves every day \u2014 and marketers, whether we like it or not, are forced to follow. As new media channels gain traction, marketers often shift their plans, and their budgets, without knowing if it\u2019s worth the investment.<\/span><\/p><p><span style=\"font-weight: 400;\">So is jumping onto the latest digital trend worth the gamble?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this study, IAS and <\/span><a href=\"https:\/\/today.yougov.com\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">YouGov<\/span><\/span><\/a><span style=\"font-weight: 400;\"> partnered together to take a close look at marketers\u2019 investment plans in emerging media channels, including virtual and augmented reality, retail media, digital audio, and gaming. Plus, we examine what may be preventing marketers from investing in these channels \u2014 and what can be done about it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2537fda elementor-widget elementor-widget-heading\" data-id=\"2537fda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Download IAS\u2019s Emerging Media Outlook study to find out:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f79c3 elementor-widget elementor-widget-text-editor\" data-id=\"75f79c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where a majority of marketers plan to <\/span><b>increase investments<\/b><span style=\"font-weight: 400;\"> this year<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How expert marketers determine if a media channel is <\/span><b>ready for investment<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What <\/span><b>barriers are preventing<\/b><span style=\"font-weight: 400;\"> marketers from advertising on emerging media<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Forge the future of digital media with IAS and drive superior results on any emerging digital media channel. Download the <\/span><b>Emerging Media Outlook<\/b><span style=\"font-weight: 400;\"> study today to find out how.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c567ba dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0c567ba\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The digital landscape evolves every day \u2014 and marketers, whether we like it or not, are forced to follow. So is jumping onto the latest digital trend worth the gamble? Read more to find out.<\/p>\n","protected":false},"author":59,"featured_media":332188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[287,272],"tags":[],"class_list":["post-333873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-uk","category-research-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RESEARCH: Emerging Media Outlook - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/emerging-media-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RESEARCH: Emerging Media Outlook\" \/>\n<meta property=\"og:description\" content=\"The digital landscape evolves every day \u2014 and marketers, whether we like it or not, are forced to follow. 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