{"id":333876,"date":"2024-06-17T04:00:00","date_gmt":"2024-06-17T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/brand-safety-suitability-performance-max-demand-gen\/"},"modified":"2025-03-13T20:46:00","modified_gmt":"2025-03-13T20:46:00","slug":"brand-safety-suitability-performance-max-demand-gen","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/brand-safety-suitability-performance-max-demand-gen\/","title":{"rendered":"IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"333876\" class=\"elementor elementor-333876 elementor-332502\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1c141ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"49844\" data-id=\"1c141ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd51308\" data-eae-slider=\"3846\" data-id=\"dd51308\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-316e256 elementor-widget elementor-widget-heading\" data-id=\"316e256\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IAS Expands Brand Safety and Suitability Measurement for YouTube<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c29b6 elementor-widget elementor-widget-text-editor\" data-id=\"58c29b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Performance Max is Google\u2019s latest campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign. Advertisers who adopt into Performance Max see an average increase of 27% more conversions or value at a similar CPA\/ROAS, even when they\u2019re already using broad match and Smart Bidding in their Search campaigns. (Source: Google Data, Global, Ads, October &#8211; November 2023.)<\/span><\/p><p><span style=\"font-weight: 400;\">Demand Gen is a new Google ad solution that helps advertisers find and convert consumers with immersive, relevant, and visual creatives that grab attention and spur action in the right moment. Demand Gen reaches up to three billion users monthly, combining the best of Google and YouTube\u2019s visual surfaces, powered by Google AI. <\/span><span style=\"font-weight: 400;\">\u00a0(Source: Google Data, July 2023.)<\/span><\/p><p><span style=\"font-weight: 400;\">Starting today, IAS is expanding our <\/span><a href=\"https:\/\/integralads.com\/insider\/brand-safety-suitability-measurement-youtube\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">partnership <\/span><\/span><\/a><span style=\"font-weight: 400;\">with YouTube to bring Brand Safety and Suitability measurement to Performance Max and Demand Gen campaigns on Google Ads, as part of Total Media Quality for YouTube.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797ba98 elementor-widget elementor-widget-heading\" data-id=\"797ba98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">With this industry-leading product, IAS provides you with:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e9b24 elementor-widget elementor-widget-text-editor\" data-id=\"d7e9b24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valuable third-party verification that your ads running on Performance Max and Demand Gen appear alongside brand-safe and suitable content, aligned to the GARM framework*<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to accurately analyze brand suitability trends to make data-driven decisions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprehensive verification of YouTube content in over 30 languages<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Performance Max helps you find more converting customers with<\/span><b> a single, consolidated campaign.<\/b><span style=\"font-weight: 400;\"> Through Performance Max, you don\u2019t have to manage multiple campaigns to reach your goals \u2014 instead, you can promote across the Google Network in a single campaign.<\/span><\/p><p><span style=\"font-weight: 400;\">Get the most actionable data to maximize your brand safety and suitability reporting for Performance Max and Demand Gen campaigns with Total Media Quality for YouTube. <\/span><\/p><p><span style=\"font-weight: 400;\">To get started, simply follow your standard IAS campaign set up. Download the one sheet to learn more. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2def84 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d2def84\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/US_YouTube_Brand_Safety_Suitability_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bf6ae elementor-widget elementor-widget-text-editor\" data-id=\"14bf6ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-weight: 400;\">*Note: IAS Brand Safety &amp; Suitability verification is inclusive of YouTube in-stream, YouTube Shorts, and Google Video Partners for Performance Max, and YouTube in-stream &amp; Shorts inventory for Demand Gen. <br \/><\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to Performance Max and Demand Gen campaigns on Google Ads, as part of Total Media Quality for YouTube. <\/p>\n","protected":false},"author":59,"featured_media":332551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[764,758,753,791],"tags":[],"class_list":["post-333876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk-2","category-featured-uk-2","category-insights-uk-2","category-proprietary-platforms-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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