{"id":334360,"date":"2024-07-10T16:44:54","date_gmt":"2024-07-10T16:44:54","guid":{"rendered":"https:\/\/integralads.com\/insider\/mastering-context-control-webinar\/"},"modified":"2025-05-16T23:41:24","modified_gmt":"2025-05-16T23:41:24","slug":"mastering-context-control-webinar","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/","title":{"rendered":"Watch On-Demand: Mastering Context Control Webinar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"334360\" class=\"elementor elementor-334360 elementor-334111\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0cb703c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"73096\" data-id=\"0cb703c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16bcb41\" data-eae-slider=\"1030\" data-id=\"16bcb41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2891d9 elementor-widget elementor-widget-heading\" data-id=\"f2891d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Harness the power of positive sentiment to drive superior results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb2361 elementor-widget elementor-widget-text-editor\" data-id=\"3cb2361\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Did you know that 93% of consumers feel more favorable toward brands with ads near positive sentiment content? Sentiment is powerful with consumers \u2014 and if your brand is stuck relying on traditional contextual technology that often misclassifies content and can\u2019t detect sentiment, it\u2019s time to make a change.<\/span><\/p><p>Watch our webinar, <b>Mastering Context Control: How to harness the power of positive sentiment to drive superior results<\/b><span style=\"font-weight: 400;\">, where you\u2019ll learn:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why consumers respond better to contextually relevant, positive sentiment ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How IAS\u2019s Context Control works, including real results from IAS customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top tips on getting started with Context Control today<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85aaca4 elementor-widget elementor-widget-heading\" data-id=\"85aaca4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SPEAKERS:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b35c47b elementor-widget elementor-widget-text-editor\" data-id=\"b35c47b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Michael Parker, Director, Programmatic Development, IAS<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brandon Rick, Programmatic Development Manager, IAS<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emily Healy, Product Marketing Manager, IAS<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Don&#8217;t miss the opportunity to drive positive connection between your brand and consumers. <strong>Watch the webinar on-demand now.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t miss the opportunity to drive positive connection between your brand and consumers. Reserve your spot now.<\/p>\n","protected":false},"author":59,"featured_media":334122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[793],"tags":[],"class_list":["post-334360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars-videos-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Watch On-Demand: Mastering Context Control Webinar - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch On-Demand: Mastering Context Control Webinar\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t miss the opportunity to drive positive connection between your brand and consumers. Reserve your spot now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-10T16:44:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T23:41:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/07\/US-Webinar-Context-Control-Q3-2024-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Watch On-Demand: Mastering Context Control Webinar\",\"datePublished\":\"2024-07-10T16:44:54+00:00\",\"dateModified\":\"2025-05-16T23:41:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/\"},\"wordCount\":155,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/07\/US-Webinar-Context-Control-Q3-2024-Insider.png\",\"articleSection\":[\"Events &amp; Videos\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/\",\"name\":\"Watch On-Demand: Mastering Context Control Webinar - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/07\/US-Webinar-Context-Control-Q3-2024-Insider.png\",\"datePublished\":\"2024-07-10T16:44:54+00:00\",\"dateModified\":\"2025-05-16T23:41:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/07\/US-Webinar-Context-Control-Q3-2024-Insider.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/07\/US-Webinar-Context-Control-Q3-2024-Insider.png\",\"width\":850,\"height\":850,\"caption\":\"US - Webinar Context Control Q3-2024 - Insider\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Watch On-Demand: Mastering Context Control Webinar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\",\"name\":\"IAS Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"caption\":\"IAS Team\"},\"url\":\"https:\/\/integralads.com\/uk\/insider\/author\/ias-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Watch On-Demand: Mastering Context Control Webinar - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/","og_locale":"en_US","og_type":"article","og_title":"Watch On-Demand: Mastering Context Control Webinar","og_description":"Don't miss the opportunity to drive positive connection between your brand and consumers. Reserve your spot now.","og_url":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/","og_site_name":"Integral Ad Science","article_published_time":"2024-07-10T16:44:54+00:00","article_modified_time":"2025-05-16T23:41:24+00:00","og_image":[{"width":850,"height":850,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/07\/US-Webinar-Context-Control-Q3-2024-Insider.png","type":"image\/png"}],"author":"IAS Team","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/"},"author":{"name":"IAS Team","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755"},"headline":"Watch On-Demand: Mastering Context Control Webinar","datePublished":"2024-07-10T16:44:54+00:00","dateModified":"2025-05-16T23:41:24+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/"},"wordCount":155,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/07\/US-Webinar-Context-Control-Q3-2024-Insider.png","articleSection":["Events &amp; Videos"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/","url":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/","name":"Watch On-Demand: Mastering Context Control Webinar - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/07\/US-Webinar-Context-Control-Q3-2024-Insider.png","datePublished":"2024-07-10T16:44:54+00:00","dateModified":"2025-05-16T23:41:24+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/07\/US-Webinar-Context-Control-Q3-2024-Insider.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/07\/US-Webinar-Context-Control-Q3-2024-Insider.png","width":850,"height":850,"caption":"US - Webinar Context Control Q3-2024 - Insider"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/mastering-context-control-webinar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Watch On-Demand: Mastering Context Control Webinar"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755","name":"IAS Team","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","caption":"IAS Team"},"url":"https:\/\/integralads.com\/uk\/insider\/author\/ias-team\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/334360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=334360"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/334360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/334122"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=334360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=334360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=334360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}