{"id":337211,"date":"2024-09-27T12:00:00","date_gmt":"2024-09-27T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-openx-ai-driven-brand-safety-suitability-invalid-traffic-measurement\/"},"modified":"2026-04-22T11:20:49","modified_gmt":"2026-04-22T11:20:49","slug":"ias-openx-ai-driven-brand-safety-suitability-invalid-traffic-measurement","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-openx-ai-driven-brand-safety-suitability-invalid-traffic-measurement\/","title":{"rendered":"IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"337211\" class=\"elementor elementor-337211 elementor-337140\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-17587af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"84421\" data-id=\"17587af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f04453\" data-eae-slider=\"58270\" data-id=\"0f04453\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f45d5d elementor-widget elementor-widget-text-editor\" data-id=\"2f45d5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IAS has partnered with OpenX, one of the world\u2019s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX\u2019s expansive publisher footprint, including web, in-app and premium CTV.<\/p><p>The supply-side integration ensures advertisers can access brand safe and suitable inventory across Openx\u2019s global network, and publishers can more accurately identify fraud and IVT.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1ab2d elementor-widget elementor-widget-heading\" data-id=\"cd1ab2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Through this partnership, IAS and OpenX are:\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0544d4 elementor-widget elementor-widget-text-editor\" data-id=\"e0544d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensuring brand safe and suitable content for advertisers throughout the breadth of globally available OpenX inventory\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminating blind spots for publishers to proactively detect and report against fraud and IVT at the impression level<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing advertisers with data enrichment such as attention metrics to deliver additional value through unique inventory packages, custom segments, and more for programmatic direct and PMP deals\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u201cOur partnership with OpenX further demonstrates our commitment to helping publishers maximize yield and grow their audiences, while assuring advertisers that they are investing their spend in brand safe and suitable inventory,\u201d said James Wilhite, VP, Product at Publica by IAS. \u201cIAS is excited to provide our best-in-class measurement solutions across OpenX\u2019s premium publisher inventory.\u201d\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cOpenX\u2019s partnership with IAS reflects our focus on driving innovation and providing best-in-class solutions across all digital channels by extending our audience modeling capabilities,\u201d said Gil Sommer, VP of Global Product at OpenX. \u201cAdvertisers across our premium supply can remain confident in better outcomes, and publishers can expect to see higher yield and monetization opportunities.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">In February 2024, IAS announced <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/ias-launches-new-ui-publishers\/\"><span style=\"font-weight: 400;\">the launch of IAS for Publishers<\/span><\/a><\/span><span style=\"font-weight: 400;\">, a new UI for the sell-side that\u00a0<\/span><span style=\"font-weight: 400;\">helps publishers maximize yield and grow their audiences. In April 2024, <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/ias-driving-engagement-publishers\/\"><span style=\"font-weight: 400;\">IAS for Publishers was enhanced<\/span><\/a><\/span><span style=\"font-weight: 400;\"> to enable ad sellers to report on both MFA and Ad Clutter and get insights into the quality of their inventory.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS has partnered with OpenX, one of the world\u2019s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX\u2019s expansive publisher footprint, including web, in-app and premium CTV. Read more here.<\/p>\n","protected":false},"author":59,"featured_media":337153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295,296,287,290,755,756],"tags":[],"class_list":["post-337211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-uk","category-brand-safety-suitability-uk","category-featured-uk","category-insights-uk","category-our-partners-uk","category-viewability-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/ias-openx-ai-driven-brand-safety-suitability-invalid-traffic-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement\" \/>\n<meta property=\"og:description\" content=\"IAS has partnered with OpenX, one of the world\u2019s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX\u2019s expansive publisher footprint, including web, in-app and premium CTV. 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