OMD, a leading global media agency, used IAS Total Visibility to deliver an incredible 87% increase in add-to-cart rates. This case study shows how actionable insights can transform campaign performance.<\/p>\n\n\n\n
THE CHALLENGE<\/strong><\/p>\n\n\n\n OMD needed greater transparency into their media investments to address inefficiencies like non-viewable impressions, ad fraud, and hidden costs, all of which reduced their campaign effectiveness. To address these inefficiencies, OMD turned to IAS and implemented Total Visibility to gain the insights needed to improve results.<\/p>\n\n\n\n THE SOLUTION <\/strong><\/p>\n\n\n\n IAS Total Visibility provides unparalleled transparency into programmatic supply paths, enabling marketers to:<\/p>\n\n\n\n THE RESULT <\/strong><\/p>\n\n\n\n OMD\u2019s use of IAS Total Visibility delivered remarkable results:<\/p>\n\n\n\n WHY IT MATTERS<\/strong><\/p>\n\n\n\n In today\u2019s environment, where marketing investments are under greater scrutiny, marketers have the opportunity to increase ROI, drive engagement, and gain a competitive edge by adopting Total Visibility.<\/p>\n\n\n\n Ready to improve your media performance? Explore the case study to discover how IAS Total Visibility can benefit your campaigns!<\/p>\n","protected":false},"excerpt":{"rendered":" OMD, a leading global media agency, used IAS Total Visibility to deliver an incredible 87% increase in add-to-cart rates. This case study shows how actionable insights can transform campaign performance. THE CHALLENGE OMD needed greater transparency into their media investments…<\/p>\n","protected":false},"author":16,"featured_media":338559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[762],"tags":[],"class_list":["post-338558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-uk-2"],"acf":[],"yoast_head":"\n\n
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