{"id":341734,"date":"2025-05-08T12:00:00","date_gmt":"2025-05-08T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/?p=341734"},"modified":"2025-06-26T06:05:19","modified_gmt":"2025-06-26T06:05:19","slug":"introducing-trusted-third-party-transparency-on-google-search-partner-network-spn","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/introducing-trusted-third-party-transparency-on-google-search-partner-network-spn\/","title":{"rendered":"Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"341734\" class=\"elementor elementor-341734 elementor-341461\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-30add69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"32221\" data-id=\"30add69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d86e769\" data-eae-slider=\"93126\" data-id=\"d86e769\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8512cb3 elementor-widget elementor-widget-heading\" data-id=\"8512cb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Drive performance and suitability on SPN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b776925 elementor-widget elementor-widget-text-editor\" data-id=\"b776925\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments   <\/span><i><span style=\"font-weight: 400;\">before<\/span><\/i><span style=\"font-weight: 400;\"> ads are shown across SPN.<\/span><\/p><p><span style=\"font-weight: 400;\">SPN inventory consists of search-related websites and apps that help advertisers drive reach and conversions across mobile and desktop. With IAS Pre-Screen Brand Safety Solution for SPN, advertisers can automatically exclude search partner sites aligned to industry standard safety and suitability definitions, across the entire SPN domain list.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32c3bdd elementor-widget elementor-widget-heading\" data-id=\"32c3bdd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pre-Screen Brand Safety for SPN gives you:\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef8670 elementor-widget elementor-widget-text-editor\" data-id=\"8ef8670\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trusted Third-Party Control:<\/b><span style=\"font-weight: 400;\">  IAS Pre-Screen Brand Safety Solution is based on 12 industry-aligned categories and 4 risk thresholds. Weekly updates ensure domains are regularly filtered out to drive brand safety and suitability across SPN inventory. <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Support Across Campaign Types:<\/b><span style=\"font-weight: 400;\"> Utilize IAS\u2019s exclusion lists across all campaign types with SPN inventory, including Search, Standard Shopping, Apps, and Performance Max campaign types, available globally. <\/span> <\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comprehensive Global Coverage: <\/b><span style=\"font-weight: 400;\">Drive performance with IAS across the Google ecosystem, including YouTube, Google Video Partners, and now SPN. <\/span> <\/li><\/ul><p><span style=\"font-weight: 400;\">We\u2019re helping advertisers drive performance and suitability across the Google ecosystem. Access the one sheet and <a href=\"https:\/\/integralads.com\/uk\/contact-us\/\">reach out to an IAS representative<\/a> to get started. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e434f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a7e434f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/AMER_Google_SPN_Brand_Safety_One_Sheet_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Drive performance and suitability on SPN IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads&#8230;<\/p>\n","protected":false},"author":59,"featured_media":341515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[764,758,753,755],"tags":[],"class_list":["post-341734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk-2","category-featured-uk-2","category-insights-uk-2","category-our-partners-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN) - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/introducing-trusted-third-party-transparency-on-google-search-partner-network-spn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)\" \/>\n<meta property=\"og:description\" content=\"IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/introducing-trusted-third-party-transparency-on-google-search-partner-network-spn\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T06:05:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/IAS-Pre-Screen-Brand-Safety-Solution-for-SPN-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/introducing-trusted-third-party-transparency-on-google-search-partner-network-spn\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/introducing-trusted-third-party-transparency-on-google-search-partner-network-spn\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)\",\"datePublished\":\"2025-05-08T12:00:00+00:00\",\"dateModified\":\"2025-06-26T06:05:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/introducing-trusted-third-party-transparency-on-google-search-partner-network-spn\/\"},\"wordCount\":218,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/introducing-trusted-third-party-transparency-on-google-search-partner-network-spn\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/IAS-Pre-Screen-Brand-Safety-Solution-for-SPN-Insider.png\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Featured\",\"Insights\",\"Our Partners\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/introducing-trusted-third-party-transparency-on-google-search-partner-network-spn\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/introducing-trusted-third-party-transparency-on-google-search-partner-network-spn\/\",\"name\":\"Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN) - 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