{"id":344937,"date":"2026-01-23T11:15:54","date_gmt":"2026-01-23T11:15:54","guid":{"rendered":"https:\/\/integralads.com\/?p=344937"},"modified":"2026-04-03T09:26:15","modified_gmt":"2026-04-03T09:26:15","slug":"go-for-gold-protect-your-brand-and-maximise-winter-games-impact","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/go-for-gold-protect-your-brand-and-maximise-winter-games-impact\/","title":{"rendered":"Go for Gold: Protect Your Brand and Maximise Winter Games Impact"},"content":{"rendered":"<h2>Strengthen brand protection across the Open Web, Social Media and CTV<\/h2>\n<p>The 2026 Winter Olympics are fast approaching. For brands, this flagship global event presents a rare opportunity to capture audience attention at scale across streaming, social and digital platforms.<\/p>\n<p>However, increased media investment during major tentpole events also amplifies risk. As competition for premium inventory intensifies, high-impact moments become prime targets for ad fraud, low-quality placements and brand safety threats.<\/p>\n<p>Our latest guide, Go for Gold: Protect Your Brand and Maximise Winter Games Impact, is designed to help brands safeguard premium investments while fully capitalising on this global stage.<\/p>\n<h4>\u00a0<\/h4>\n<h4 id=\"h-inside-the-guide-you-ll-discover-how-to\">Inside the guide, you\u2019ll discover how to:<\/h4>\n<p>\u00a0<\/p>\n<ul>\n<li>Understand how fraudulent activity surged during the last Winter Games, nearly doubling the global benchmark<\/li>\n<li>Uncover the scale of ad spend lost to fraud on CTV (yes, CTV) \u2014 and what actions to take<\/li>\n<li>Successfully navigate the high-volume social media environment, where millions of fans engage in real time<\/li>\n<li>Leverage curated contextual targeting segments \u2014 from Winter Apparel to Luxury Holidays \u2014 enabling your brand to align with the interests of audiences tuned into the Games<\/li>\n<\/ul>\n<p>Don\u2019t leave brand protection to chance. Download the guide now to maximise campaign performance during the 2026 Winter Olympics.<\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tDOWNLOAD NOW<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strengthen brand protection across the Open Web, Social Media and CTV The 2026 Winter Olympics are fast approaching. For brands, this flagship global event presents a rare opportunity to capture audience attention at scale across streaming, social and digital platforms&#8230;.<\/p>\n","protected":false},"author":22,"featured_media":344665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[295,296,285,281,287,279,290,283,288,284],"tags":[],"class_list":["post-344937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-uk","category-brand-safety-suitability-uk","category-contextual-targeting-uk","category-ctv-video-uk","category-featured-uk","category-guides-uk","category-insights-uk","category-programmatic-uk","category-resources-uk","category-proprietary-platforms-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Go for Gold: Protect Your Brand and Maximise Winter Games Impact - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/go-for-gold-protect-your-brand-and-maximise-winter-games-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go for Gold: Protect Your Brand and Maximise Winter Games Impact\" \/>\n<meta property=\"og:description\" content=\"Strengthen brand protection across the Open Web, Social Media and CTV The 2026 Winter Olympics are fast approaching. 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