{"id":346443,"date":"2026-03-26T15:47:48","date_gmt":"2026-03-26T15:47:48","guid":{"rendered":"https:\/\/integralads.com\/?p=346443"},"modified":"2026-04-02T13:28:53","modified_gmt":"2026-04-02T13:28:53","slug":"from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/","title":{"rendered":"From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-new-frontier-media-quality-as-a-performance-engine\">The New Frontier: Media Quality as a Performance Engine<\/h2>\n\n\n\n<p>For years, advertisers have treated media quality signals such as viewability, brand safety and attention, primarily as protective measures. While essential, these indicators have largely functioned as passive safeguards rather than active drivers of performance.<\/p>\n\n\n\n<p>That limitation is becoming increasingly apparent. Performance teams continue to rely on proxies: delivery metrics, clicks, or delayed studies  which fail to reflect what truly drives sales. Without a real-time connection to actual purchase data, optimisation slows, budgets become less efficient, and pressure to deliver stronger return on ad spend intensifies.<\/p>\n\n\n\n<p>What advertisers now need is a closed-loop system that identifies which media quality conditions drive better outcomes and actively optimises towards them while campaigns are live.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turning-media-signals-into-sales-signals\">Turning Media Signals into Sales Signals<\/h2>\n\n\n\n<p>In an industry-first collaboration, IAS and Mastercard are transforming media quality into a true performance engine.<\/p>\n\n\n\n<p>By combining IAS\u2019s proprietary intelligence across media quality, attention and format with Mastercard\u2019s aggregated and anonymised spend insights, advertisers can automatically direct investment towards impressions proven to drive incremental sales \u2014 in real time, while campaigns are in flight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-an-outcomes-driven-optimisation-loop\">An Outcomes-Driven Optimisation Loop<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> In-Flight Sales Optimisation: Programmatic investment is dynamically steered towards media quality signals associated with stronger incremental sales outcomes, using Mastercard-enriched IAS pre-bid segments.<\/li>\n\n\n\n<li>Always-On Sales Measurement: IAS quality signals are continuously connected with Mastercard spend insights, enabling ongoing validation of which media environments are truly driving performance.<\/li>\n<\/ul>\n\n\n\n<p>Together, these capabilities create a continuous, dynamic feedback loop, transforming media quality from a reporting metric into a measurable performance lever.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-proven-impact-at-scale\">Proven Impact at Scale<\/h2>\n\n\n\n<p>Early testing highlights the tangible impact of aligning media quality signals with real purchase insights:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong> +246%<\/strong> higher sales lift for impressions with stronger Quality Attention\u2122 scores<\/li>\n\n\n\n<li><strong>\u2022+133%<\/strong> improvement in sales lift and projected ROI for high-quality impressions<\/li>\n\n\n\n<li><strong>Up to 9x incremental spend impact per 1,000 impressions<\/strong> for campaigns optimising towards \u226570% media quality<\/li>\n<\/ul>\n\n\n\n<p>Note: These early results are based on initial tests with leading telecommunications and retail brands. Results may vary and are not indicative of future performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-built-for-privacy-designed-for-precision\">Built for Privacy, Designed for Precision<\/h2>\n\n\n\n<p>This collaboration is grounded in a strong commitment to consumer privacy. All optimisation is conducted using broad, geo-level insights without personal identifiers. IAS\u2019s media quality signals are matched exclusively with Mastercard\u2019s aggregated and anonymised spending data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-new-standard-for-media-performance\">A New Standard for Media Performance<\/h2>\n\n\n\n<p>Advertisers no longer need to choose between brand protection and measurable outcomes \u2014 they can achieve both simultaneously. Together, IAS and Mastercard are setting a new benchmark for performance-driven media:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-flight optimisation tied directly to real sales outcomes<\/li>\n\n\n\n<li>AI-powered pre-bid activation<\/li>\n\n\n\n<li>Closed-loop measurement based on purchase insights<\/li>\n\n\n\n<li>Privacy-first design<\/li>\n\n\n\n<li>Continuous, dynamic performance improvement<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-get-started\">Get Started<\/h4>\n\n\n\n<p>IAS Sales Outcomes, powered by Mastercard, will be available for US campaigns from Q2 2026. To learn more, contact your IAS representative.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New Frontier: Media Quality as a Performance Engine For years, advertisers have treated media quality signals such as viewability, brand safety and attention, primarily as protective measures. While essential, these indicators have largely functioned as passive safeguards rather than&#8230;<\/p>\n","protected":false},"author":59,"featured_media":346282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[287,753],"tags":[],"class_list":["post-346443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-uk","category-insights-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance\" \/>\n<meta property=\"og:description\" content=\"The New Frontier: Media Quality as a Performance Engine For years, advertisers have treated media quality signals such as viewability, brand safety and attention, primarily as protective measures. While essential, these indicators have largely functioned as passive safeguards rather than...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T15:47:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T13:28:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/03\/Mastercard-Lockup-03-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance\",\"datePublished\":\"2026-03-26T15:47:48+00:00\",\"dateModified\":\"2026-04-02T13:28:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/\"},\"wordCount\":472,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/03\/Mastercard-Lockup-03-1.png\",\"articleSection\":[\"Featured\",\"Insights\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/\",\"name\":\"From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/03\/Mastercard-Lockup-03-1.png\",\"datePublished\":\"2026-03-26T15:47:48+00:00\",\"dateModified\":\"2026-04-02T13:28:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/03\/Mastercard-Lockup-03-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/03\/Mastercard-Lockup-03-1.png\",\"width\":1200,\"height\":1200,\"caption\":\"Mastercard - Lockup 03\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\",\"name\":\"IAS Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"caption\":\"IAS Team\"},\"url\":\"https:\/\/integralads.com\/uk\/insider\/author\/ias-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/","og_locale":"en_US","og_type":"article","og_title":"From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance","og_description":"The New Frontier: Media Quality as a Performance Engine For years, advertisers have treated media quality signals such as viewability, brand safety and attention, primarily as protective measures. While essential, these indicators have largely functioned as passive safeguards rather than...","og_url":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/","og_site_name":"Integral Ad Science","article_published_time":"2026-03-26T15:47:48+00:00","article_modified_time":"2026-04-02T13:28:53+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/03\/Mastercard-Lockup-03-1.png","type":"image\/png"}],"author":"IAS Team","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/"},"author":{"name":"IAS Team","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755"},"headline":"From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance","datePublished":"2026-03-26T15:47:48+00:00","dateModified":"2026-04-02T13:28:53+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/"},"wordCount":472,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/03\/Mastercard-Lockup-03-1.png","articleSection":["Featured","Insights"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/","url":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/","name":"From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/03\/Mastercard-Lockup-03-1.png","datePublished":"2026-03-26T15:47:48+00:00","dateModified":"2026-04-02T13:28:53+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/03\/Mastercard-Lockup-03-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/03\/Mastercard-Lockup-03-1.png","width":1200,"height":1200,"caption":"Mastercard - Lockup 03"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/from-media-quality-to-revenue-optimisation-ias-and-mastercard-turn-signals-into-sales-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755","name":"IAS Team","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","caption":"IAS Team"},"url":"https:\/\/integralads.com\/uk\/insider\/author\/ias-team\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/346443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=346443"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/346443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/346282"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=346443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=346443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=346443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}