{"id":347357,"date":"2026-06-16T12:30:00","date_gmt":"2026-06-16T12:30:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-episode-level-pre-bid-optimization-for-podcasts\/"},"modified":"2026-06-16T12:30:00","modified_gmt":"2026-06-16T12:30:00","slug":"ias-episode-level-pre-bid-optimization-for-podcasts","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-episode-level-pre-bid-optimization-for-podcasts\/","title":{"rendered":"IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"347357\" class=\"elementor elementor-347357 elementor-347305\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6d5a2d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"57130\" data-id=\"6d5a2d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7b1d75\" data-eae-slider=\"44615\" data-id=\"b7b1d75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78013f4 elementor-widget elementor-widget-text-editor\" data-id=\"78013f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Podcast advertising is experiencing massive momentum, with U.S. ad revenue recently surging more than 17% to a record $2.9 billion. Marketers are eager to connect with these deeply engaged audio audiences, but scaling campaigns while maintaining precise control has traditionally come with unique challenges.<\/span><\/p><p><span style=\"font-weight: 400;\">Marketers want to buy podcast inventory with the same confidence and precision they expect from digital display and video. However, contextual classification for audio has often been limited to the broader show or app level. This makes it difficult for advertisers to accurately align campaigns with their specific suitability profiles, which can accidentally screen out individual episodes that are otherwise a great fit.<\/span><\/p><p><span style=\"font-weight: 400;\">Building upon the AI-driven brand safety and suitability solutions previously introduced for the Spotify Audience Network, IAS is bringing unmatched precision to the space. Through an expanded partnership with Spotify, IAS has launched <\/span><b>episode-level pre-bid optimization for programmatic audio<\/b><span style=\"font-weight: 400;\">\u2014available first via The Trade Desk.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d23ad61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"90243\" data-id=\"d23ad61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b8ad90\" data-eae-slider=\"813\" data-id=\"6b8ad90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e85ab59 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"e85ab59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Programmatic audio has always allowed brands to reach a large and growing audience, and now, with this launch, it also allows for greater control. By launching episode-level pre-bid optimization for programmatic audio for Spotify, via The Trade Desk, we are enhancing brands\u2019 ability to confidently drive their podcast ad spend, aligned to their own brand suitability profiles.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Lisa Utzschneider, CEO of Integral Ad Science<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5ef9672 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"66089\" data-id=\"5ef9672\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0280c1d\" data-eae-slider=\"71141\" data-id=\"0280c1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-530905e elementor-widget elementor-widget-spacer\" data-id=\"530905e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737d317 elementor-widget elementor-widget-heading\" data-id=\"737d317\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Precision Before the Bid: Four Key Capabilities\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f73f3f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"29258\" data-id=\"f73f3f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19f6caa\" data-eae-slider=\"53226\" data-id=\"19f6caa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49efffe elementor-widget elementor-widget-text-editor\" data-id=\"49efffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Powered by IAS Context Control, this solution allows advertisers to seamlessly apply contextual controls <\/span><i><span style=\"font-weight: 400;\">before<\/span><\/i><span style=\"font-weight: 400;\"> a bid is placed, maximizing media quality performance across Spotify podcast impressions:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Confidence to Scale:<\/b><span style=\"font-weight: 400;\"> Seamlessly apply the exact same brand suitability standards you use across other digital campaigns to Spotify podcast inventory, before you bid.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Episode-Level Precision:<\/b><span style=\"font-weight: 400;\"> Contextual classification is applied at the individual episode level, not just the show or app level. This protects your brand while unlocking additional suitable inventory opportunities.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industry-Standard Alignment:<\/b><span style=\"font-weight: 400;\"> Marketers can choose from 33 contextual avoidance segments across 11 industry-aligned categories at three distinct risk levels (high, medium, and low).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seamless Activation:<\/b><span style=\"font-weight: 400;\"> These IAS Context Control Pre-bid segments are available to apply to Spotify campaigns directly within The Trade Desk.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f4847a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"67284\" data-id=\"f4847a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acf9560\" data-eae-slider=\"75617\" data-id=\"acf9560\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0e9071 elementor-widget elementor-widget-heading\" data-id=\"b0e9071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scaling Audio with Confidence\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c29bfd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"45860\" data-id=\"c29bfd8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8ffaf9\" data-eae-slider=\"5067\" data-id=\"e8ffaf9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9e5a95 elementor-widget elementor-widget-text-editor\" data-id=\"f9e5a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By bringing buyers and platforms onto the same page, this solution ensures that programmatic audio can scale efficiently without sacrificing the transparency that modern brands require.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS Context Control segments for Spotify podcasts will be available via The Trade Desk starting this July, with a rollout to other major DSP platforms in the coming months.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Ready to elevate your audio strategy?<\/strong> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/contact-us\/\">Reach out to your IAS representative<\/a><\/span> to learn how to activate episode-level pre-bid optimization.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Building upon the AI-driven brand safety and suitability solutions previously introduced for the Spotify Audience Network, IAS is bringing unmatched precision to the space. Through an expanded partnership with Spotify, IAS has launched episode-level pre-bid optimization for programmatic audio\u2014available first via The Trade Desk.<\/p>\n","protected":false},"author":59,"featured_media":347303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[861,755,862],"tags":[],"class_list":["post-347357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-uk-2","category-our-partners-uk","category-products-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/ias-episode-level-pre-bid-optimization-for-podcasts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk\" \/>\n<meta property=\"og:description\" content=\"Building upon the AI-driven brand safety and suitability solutions previously introduced for the Spotify Audience Network, IAS is bringing unmatched precision to the space. 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