{"id":347604,"date":"2026-07-09T13:14:07","date_gmt":"2026-07-09T13:14:07","guid":{"rendered":"https:\/\/integralads.com\/?p=347604"},"modified":"2026-07-09T14:30:48","modified_gmt":"2026-07-09T14:30:48","slug":"ias-media-quality-report-21st-edition","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-media-quality-report-21st-edition\/","title":{"rendered":"IAS Media Quality Report: 21st Edition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"347604\" class=\"elementor elementor-347604\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-77857e8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17766\" data-id=\"77857e8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50de0c15\" data-eae-slider=\"32661\" data-id=\"50de0c15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66ae3270 elementor-widget elementor-widget-text-editor\" data-id=\"66ae3270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">The annual Media Quality Report (MQR) provides marketers with benchmarks, insights, and actionable guidance to evaluate digital advertising performance. New this year, the report adds vertical benchmarks and monthly performance trends to its global and regional media quality analysis.<\/span><\/p>\n<p><span style=\"color: #000000;\">Media quality improved broadly, but the data tells a more nuanced story \u2014 and the nuance is where the risk lives.<\/span><\/p>\n<h3 id=\"h-access-this-year-s-report-with-key-findings-including\" class=\"wp-block-heading\"><span style=\"color: #000000;\">Access this year\u2019s report, with key findings including:<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\">Mobile web display accounts for <strong>45%<\/strong> of impressions and <strong>72%<\/strong> of MFA and <strong>55%<\/strong> of brand suitability failures<\/span><\/li>\n<li><span style=\"color: #000000;\">Video outperformed display in viewability, posting an 11.8 percentage-point advantage widening the gap as attention becomes a defining currency of performance<\/span><\/li>\n<li><span style=\"color: #000000;\">Media quality improved meaningfully at the global level but risk diverged by region, vertical, and content type, underscoring the limits of one-size-fits-all strategies<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Don\u2019t let your media budget go to waste. See exactly how your campaigns measure up to industry standards.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4c9805c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"78937\" data-id=\"4c9805c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-243ab1a\" data-eae-slider=\"82940\" data-id=\"243ab1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-198d79d dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"198d79d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS REPORT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The annual Media Quality Report (MQR) provides marketers with benchmarks, insights, and actionable guidance to evaluate digital advertising performance. New this year, the report adds vertical benchmarks and monthly performance trends to its global and regional media quality analysis. Media&#8230;<\/p>\n","protected":false},"author":22,"featured_media":347501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,291],"tags":[],"class_list":["post-347604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mqr","category-mqr-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Media Quality Report: 21st Edition - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/ias-media-quality-report-21st-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Media Quality Report: 21st Edition\" \/>\n<meta property=\"og:description\" content=\"The annual Media Quality Report (MQR) provides marketers with benchmarks, insights, and actionable guidance to evaluate digital advertising performance. 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