{"id":347613,"date":"2026-07-02T12:39:00","date_gmt":"2026-07-02T12:39:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-highlights-cannes-lions-2026\/"},"modified":"2026-07-02T12:39:00","modified_gmt":"2026-07-02T12:39:00","slug":"ias-highlights-cannes-lions-2026","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-highlights-cannes-lions-2026\/","title":{"rendered":"IAS Highlights: Cannes Lions 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"347613\" class=\"elementor elementor-347613 elementor-347506\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fc7f5a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"65173\" data-id=\"fc7f5a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02aca38\" data-eae-slider=\"6912\" data-id=\"02aca38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8e53b5 elementor-widget elementor-widget-text-editor\" data-id=\"f8e53b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"6\">High-velocity conversations. Strategic connections. Unforgettable celebrations. Cannes Lions 2026 was a thrilling showcase of creativity, and IAS was proud to be at the forefront. From anchoring major panels across the Croisette to a packed fireside chat and an absolute powerhouse happy hour on the water, our presence at Cannes reflects our commitment to turning media quality into a true closed-loop performance engine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e3480a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1194\" data-id=\"e3480a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f02669f\" data-eae-slider=\"35733\" data-id=\"f02669f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3af2d92 elementor-widget elementor-widget-heading\" data-id=\"3af2d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Raising a glass with added Spice aboard The Sonishi\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2968f28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"10535\" data-id=\"2968f28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97260c6\" data-eae-slider=\"63760\" data-id=\"97260c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c21b76c elementor-widget elementor-widget-text-editor\" data-id=\"c21b76c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Advertisers and partners from around the world joined the IAS team aboard our floating HQ, <\/span><i><span style=\"font-weight: 400;\">The Sonishi<\/span><\/i><span style=\"font-weight: 400;\">, for an incredible evening of great conversations and new connections as the sun set on the French Riviera.<\/span><\/p><p>We brought a little extra energy to the Mediterranean this year: the ultimate highlight of the night was an exclusive, high-energy DJ set from none other than Melanie C, AKA Sporty Spice, who kept the deck packed and moving well after dusk. It was the perfect environment to toast to bold ideas, real-world outcomes, and the future of our industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ed81773 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"63823\" data-id=\"ed81773\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feb1fa0\" data-eae-slider=\"51842\" data-id=\"feb1fa0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bd7fef elementor-widget elementor-widget-image\" data-id=\"6bd7fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782406504985-1024x683.jpeg\" class=\"attachment-large size-large wp-image-347510\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782406504985-1024x683.jpeg 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782406504985-300x200.jpeg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782406504985-768x512.jpeg 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782406504985-1536x1024.jpeg 1536w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782406504985.jpeg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ddc118a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"70257\" data-id=\"ddc118a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-379b88a\" data-eae-slider=\"73663\" data-id=\"379b88a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0a25f0 elementor-widget elementor-widget-heading\" data-id=\"f0a25f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why media quality is the missing link to ROI\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-17e0c0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"63005\" data-id=\"17e0c0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d86e64\" data-eae-slider=\"63708\" data-id=\"6d86e64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-396f0c1 elementor-widget elementor-widget-text-editor\" data-id=\"396f0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS CEO Lisa Utzschneider sat down with Mastercard EVP Ranjita Iyer for an exclusive fireside chat exploring how the definition of media quality has completely evolved. The discussion mapped out how leading brands are shifting away from defensive verification measures and treating media quality as a front-line growth engine.<\/span><\/p><p><b>What anchored the conversation:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Media Quality as a Growth Driver:<\/b><span style=\"font-weight: 400;\"> Moving past the legacy mindset of using media quality strictly as protection to leveraging it as an active revenue driver.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Environment Effect:<\/b><span style=\"font-weight: 400;\"> Why premium, highly relevant environments consistently deliver stronger, more reliable business outcomes for global brands.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Outcome-Based Metrics:<\/b><span style=\"font-weight: 400;\"> Closing the gap on outdated proxy metrics (like basic clicks) and transitioning the industry toward true, outcome-based measurement.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1e0d285 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"97487\" data-id=\"1e0d285\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a42b23f\" data-eae-slider=\"5664\" data-id=\"a42b23f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a71cdf elementor-widget elementor-widget-image\" data-id=\"6a71cdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763925681-1024x768.jpeg\" class=\"attachment-large size-large wp-image-347521\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763925681-1024x768.jpeg 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763925681-300x225.jpeg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763925681-768x576.jpeg 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763925681-1536x1152.jpeg 1536w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763925681-600x450.jpeg 600w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763925681.jpeg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-271bc07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"64408\" data-id=\"271bc07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb7a7f4\" data-eae-slider=\"72582\" data-id=\"fb7a7f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6592078 elementor-widget elementor-widget-heading\" data-id=\"6592078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Earning attention in a mature creator economy\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0f6bf63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"77892\" data-id=\"0f6bf63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2474b21\" data-eae-slider=\"72186\" data-id=\"2474b21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6db1048 elementor-widget elementor-widget-text-editor\" data-id=\"6db1048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"15\">Chasing every fleeting trend is a costly game, and relevance must be earned in real time. At the 3C Ventures Plage, IAS CEO Lisa Utzschneider moderated a dynamic discussion alongside Mars Snacking, TikTok, and Team USA Olympian Chari Hawkins to explore how brands can scale campaigns confidently.<\/p><p data-path-to-node=\"16\"><strong>What anchored the conversation:<\/strong><\/p><ul data-path-to-node=\"17\"><li><p data-path-to-node=\"17,0,0\"><b data-path-to-node=\"17,0,0\" data-index-in-node=\"0\">Community Over Viral Hype:<\/b> Authentic creator partnerships drive a much deeper, long-term brand impact than trying to force your brand into every passing internet trend.<\/p><\/li><li><p data-path-to-node=\"17,1,0\"><b data-path-to-node=\"17,1,0\" data-index-in-node=\"0\">Cultural Agility:<\/b> Deeply understanding the specific communities and structural context of dynamic environments gives brands the ultimate confidence to scale safely.<\/p><\/li><\/ul><p data-path-to-node=\"18\">Meanwhile, at the TikTok panel, IAS CPO Srishti Gupta joined industry leaders for a deep dive into the journey from initial in-feed engagement to true in-store action.<\/p><p data-path-to-node=\"19\"><strong>What anchored the conversation:<\/strong><\/p><ul data-path-to-node=\"20\"><li><p data-path-to-node=\"20,0,0\"><b data-path-to-node=\"20,0,0\" data-index-in-node=\"0\">Native-First Creative:<\/b> Platform-native, authentic content consistently outperforms one-size-fits-all creative strategies.<\/p><\/li><li><p data-path-to-node=\"20,1,0\"><b data-path-to-node=\"20,1,0\" data-index-in-node=\"0\">The Quality Foundation:<\/b> Performance starts with quality, relevant environments that ensure your creative actually reaches real, engaged audiences.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b99eb50 elementor-widget elementor-widget-image\" data-id=\"b99eb50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782304627513-1024x768.jpeg\" class=\"attachment-large size-large wp-image-347554\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782304627513-1024x768.jpeg 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782304627513-300x225.jpeg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782304627513-768x576.jpeg 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782304627513-1536x1152.jpeg 1536w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782304627513-600x450.jpeg 600w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782304627513.jpeg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-034f6d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"38592\" data-id=\"034f6d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5095f89\" data-eae-slider=\"16809\" data-id=\"5095f89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d943db elementor-widget elementor-widget-heading\" data-id=\"0d943db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Premium CTV performance starts with transparency, not complexity\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-01c414c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"74335\" data-id=\"01c414c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e993606\" data-eae-slider=\"46231\" data-id=\"e993606\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb93dfa elementor-widget elementor-widget-text-editor\" data-id=\"fb93dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"23\">With advertisers pouring premium budgets into streaming, fragmentation and a lack of show-level visibility remain a stubborn challenge. On the Marea Rooftop, IAS VP of Product Marketing Michael Mathewson joined Lindsay Turner, VP of Digital at BBC Studios, for a VideoWeek panel where Lindsay neatly summarized the stakes: <i data-path-to-node=\"23\" data-index-in-node=\"323\">\u201cUncertainty is expensive.\u201d<\/i><\/p><p data-path-to-node=\"23\"><strong>What anchored the conversation:<\/strong><\/p><ul data-path-to-node=\"24\"><li><p data-path-to-node=\"24,0,0\"><b data-path-to-node=\"24,0,0\" data-index-in-node=\"0\">The Transparency Foundation:<\/b> Content-level transparency is the foundation of premium inventory in CTV.<\/p><\/li><li><p data-path-to-node=\"24,1,0\"><b data-path-to-node=\"24,1,0\" data-index-in-node=\"0\">Buying with Confidence:<\/b> Buyers are entirely willing to pay for quality when they can see where their ads are running.<\/p><\/li><\/ul><p data-path-to-node=\"25\">Stepping onto the AdExchanger stage, IAS teamed up with ecosystem leaders to address how the industry can collectively unlock greater advertiser confidence and eliminate streaming blind spots.<\/p><p data-path-to-node=\"26\"><strong>What anchored the conversation:<\/strong><\/p><ul data-path-to-node=\"27\"><li><p data-path-to-node=\"27,0,0\"><b data-path-to-node=\"27,0,0\" data-index-in-node=\"0\">Ecosystem Accountability:<\/b> Consistent cross-platform measurement and industry-wide collaboration will reduce fragmentation and eliminate ad waste.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-30fbe3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"55499\" data-id=\"30fbe3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4254430\" data-eae-slider=\"77224\" data-id=\"4254430\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c1fed9 elementor-widget elementor-widget-image\" data-id=\"5c1fed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782216371847-1024x768.jpeg\" class=\"attachment-large size-large wp-image-347532\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782216371847-1024x768.jpeg 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782216371847-300x225.jpeg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782216371847-768x576.jpeg 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782216371847-1536x1152.jpeg 1536w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782216371847-600x450.jpeg 600w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782216371847.jpeg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-eda8458 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"12058\" data-id=\"eda8458\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c896fe\" data-eae-slider=\"8886\" data-id=\"7c896fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e7867 elementor-widget elementor-widget-heading\" data-id=\"d0e7867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Elevating the future of creativity\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f92838f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"54788\" data-id=\"f92838f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc4d5fa\" data-eae-slider=\"73281\" data-id=\"fc4d5fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be1a8a elementor-widget elementor-widget-text-editor\" data-id=\"8be1a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While the festival will always champion brilliant storytelling and human expression, the next chapter is all about ensuring those great ideas get the spotlight they deserve. By this time next year, the industry conversation will pivot toward sophisticated, AI-driven curation that elevates media performance to entirely new heights.<\/span><\/p><p><b>The view from the water:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smarter Curation, Pure Quality:<\/b><span style=\"font-weight: 400;\"> The future belongs to technology that effortlessly separates true quality signals from digital clutter. We are helping marketers ensure their media investments are focused exclusively on high-value, highly engaged environments.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Compounding Intelligence Advantage:<\/b><span style=\"font-weight: 400;\"> By embracing next-generation AI automation and contextual precision, forward-thinking brands are unlocking an always-on learning advantage that optimizes performance across social platforms and the open web.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ensuring Great Creative Wins:<\/b><span style=\"font-weight: 400;\"> Ultimately, we are moving toward an ecosystem where advanced technology serves as the ultimate launchpad for human expression, ensuring brilliant campaigns safely reach, connect with, and move real people globally.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2c33417 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1311\" data-id=\"2c33417\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ce6978\" data-eae-slider=\"50643\" data-id=\"7ce6978\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14417cb elementor-widget elementor-widget-image\" data-id=\"14417cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763935647-1024x768.jpeg\" class=\"attachment-large size-large wp-image-347543\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763935647-1024x768.jpeg 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763935647-300x225.jpeg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763935647-768x576.jpeg 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763935647-1536x1152.jpeg 1536w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763935647-600x450.jpeg 600w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/1782763935647.jpeg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0c6a6cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"4971\" data-id=\"0c6a6cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae7cc17\" data-eae-slider=\"68137\" data-id=\"ae7cc17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8bd73f elementor-widget elementor-widget-heading\" data-id=\"f8bd73f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bidding adieu to the Riviera, but not the momentum\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-de9035f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"14836\" data-id=\"de9035f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-146b7c1\" data-eae-slider=\"65802\" data-id=\"146b7c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e2aa99 elementor-widget elementor-widget-text-editor\" data-id=\"7e2aa99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The inspiring conversations don&#8217;t have to end just because the yachts are leaving the harbor. Whether you\u2019re looking to scale your streaming investments, maximize your social media performance, or unlock the next wave of intelligent media optimization, we are ready to build the future of digital advertising alongside you.<\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/contact-us\/\"><b>Contact an IAS representative today<\/b><\/a><\/span><span style=\"font-weight: 400;\"> to turn these Cannes insights into your next big business outcome.<\/span><\/p><p><span style=\"font-weight: 400;\">Until next year!<\/span><br style=\"font-weight: 400;\" \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From anchoring major panels across the Croisette to a packed fireside chat and an absolute powerhouse happy hour on the water, our presence at Cannes reflects our commitment to turning media quality into a true closed-loop performance engine.<\/p>\n","protected":false},"author":59,"featured_media":347578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[861],"tags":[],"class_list":["post-347613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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