{"id":347614,"date":"2026-06-18T12:30:00","date_gmt":"2026-06-18T12:30:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-quality-connect-publisher-campaign-transparency\/"},"modified":"2026-06-18T12:30:00","modified_gmt":"2026-06-18T12:30:00","slug":"ias-quality-connect-publisher-campaign-transparency","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-quality-connect-publisher-campaign-transparency\/","title":{"rendered":"IAS Quality Connect Brings Transparency to Publisher Campaign Optimization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"347614\" class=\"elementor elementor-347614 elementor-347399\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fc5e15a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"37098\" data-id=\"fc5e15a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7725948\" data-eae-slider=\"66574\" data-id=\"7725948\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f754189 elementor-widget elementor-widget-text-editor\" data-id=\"f754189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In digital advertising, publishers and advertisers ultimately want the exact same thing: a successful, high-performing campaign. But achieving that alignment can sometimes feel like a game of telephone. Publishers work incredibly hard to meet a brand\u2019s specific media quality and safety standards, but without a direct window into how those campaign preferences are configured, it can feel like trying to hit a moving target.<\/span><\/p><p><span style=\"font-weight: 400;\">This isn&#8217;t due to a lack of effort on either side\u2014it\u2019s simply a long-standing transparency gap in the ecosystem. However, it often leads to unintentional impression blocks, under-delivery, and a lot of stressful, manual back-and-forth between busy ad ops teams and agencies.<\/span><\/p><p><span style=\"font-weight: 400;\">To help close this gap and make collaboration seamless, IAS has launched <\/span><b>Quality Connect<\/b><span style=\"font-weight: 400;\">: a dedicated supply-side solution for publisher customers available within the IAS Pulse platform. IAS Quality Connect gives publishers direct, near real-time visibility into the exact media quality preferences that advertisers working with IAS enable for their campaign (which advertisers can opt-in to enable), allowing both sides to work together with total transparency.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3b7a116 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"43367\" data-id=\"3b7a116\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a646ba\" data-eae-slider=\"41869\" data-id=\"8a646ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73026c4 elementor-widget elementor-widget-text-editor\" data-id=\"73026c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">&#8220;The quality of a media buy shouldn&#8217;t be a secret. For too long, publishers and advertisers have had to work across information gaps that create friction, waste, and missed opportunity. Quality Connect gives both sides a more transparent way to work together \u2013 helping publishers deliver against advertiser standards with confidence, while giving advertisers greater trust in the quality and performance of their media investments.\u201d<\/span><\/i><\/p><p><strong>\u2013 Lisa Utzschneider, CEO of Integral Ad Science<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-418f391 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"61500\" data-id=\"418f391\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-866d1f4\" data-eae-slider=\"67867\" data-id=\"866d1f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-644cc5c elementor-widget elementor-widget-heading\" data-id=\"644cc5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning Guesswork into Teamwork: Three Core Capabilities\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f486dc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"76594\" data-id=\"f486dc4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-957aa01\" data-eae-slider=\"61018\" data-id=\"957aa01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1437d15 elementor-widget elementor-widget-text-editor\" data-id=\"1437d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quality Connect integrates advertiser campaign preferences directly into the publisher workflow, replacing manual guesswork with automated transparency through three key features:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign Transparency (Available Today):<\/b><span style=\"font-weight: 400;\"> Get immediate, direct visibility into an advertiser\u2019s configured brand safety, suitability, fraud blocking, and keyword exclusion settings right inside the IAS Pulse UI. Best of all, it&#8217;s available to publisher clients at no additional cost.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign Reporting (Coming Q3 2026):<\/b><span style=\"font-weight: 400;\"> Run on-demand, in-flight reports using advertiser impression data. Access to real-time metrics like viewability and invalid traffic (IVT) lets you spot and troubleshoot discrepancies early, before they impact revenue or campaign delivery.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign Segments (Coming Q3 2026):<\/b><span style=\"font-weight: 400;\"> Automatically group an advertiser&#8217;s safety, suitability, and keyword criteria into a single, dynamic avoidance segment. When the advertiser updates their preferences, the segment updates automatically\u2014saving your ad ops team from tedious manual adjustments and reducing wasted impressions.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8bf8ec5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"51414\" data-id=\"8bf8ec5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f79e51\" data-eae-slider=\"84827\" data-id=\"7f79e51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-326e879 elementor-widget elementor-widget-heading\" data-id=\"326e879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smarter Workflows, Stronger Partnerships\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-69a10f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"21993\" data-id=\"69a10f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f20643\" data-eae-slider=\"9469\" data-id=\"9f20643\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-628a834 elementor-widget elementor-widget-text-editor\" data-id=\"628a834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When buyers and sellers operate from a shared source of truth, everybody wins. Quality Connect allows publishers to protect their yield, maximize inventory value, and deliver seamless campaign launches, while giving advertisers complete confidence that their media investments are landing exactly as intended.<\/span><\/p><p><span style=\"font-weight: 400;\">Early adopters are already seeing how this transparency transforms daily operations.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a9200b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"35561\" data-id=\"a9200b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b7cab1\" data-eae-slider=\"16485\" data-id=\"6b7cab1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-230dcc5 elementor-widget elementor-widget-text-editor\" data-id=\"230dcc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">&#8220;Having our advertisers&#8217; brand safety preferences readily accessible through Quality Connect has not only improved efficiency during campaign setup, execution, and optimization, but has also elevated the level of service we provide to our clients. Rather than spending time chasing down details, we&#8217;re able to focus on delivering seamless campaign launches, optimizing toward client KPIs, and eliminating unnecessary back-and-forth throughout the process.&#8221;<\/span><\/i><\/p><p><strong>\u2013 Samantha Carola, Director of Digital Client Services, US at the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.ft.com\"><i>Financial Times<\/i><\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3ac3b82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"8324\" data-id=\"3ac3b82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-304e152\" data-eae-slider=\"22497\" data-id=\"304e152\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b5efc9 elementor-widget elementor-widget-text-editor\" data-id=\"5b5efc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">&#8220;Thanks to Quality Connect, we have immediate access to the advertisers&#8217; quality metric settings. With such a direct view of the brand safety and context control segments applied to campaigns, we reduce email exchanges with clients, optimize setup times, and can guarantee performance aligned with quality objectives right from the start.&#8221;\u00a0<\/span><\/i><\/p><p><strong>&#8211; Vittoriana Erba, Senior Campaign Manager at <span style=\"text-decoration: underline;\"><a href=\"https:\/\/adkaora.com\/en\">AdKaora<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2c633e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"31201\" data-id=\"2c633e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa78cf0\" data-eae-slider=\"3109\" data-id=\"fa78cf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721cb33 elementor-widget elementor-widget-text-editor\" data-id=\"721cb33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><em>\u201cIAS Quality Connect gives us a single, transparent source for our clients\u2019 brand safety and suitability requirements\u2014fast, complete, and easy to apply. It cuts unnecessary back-and-forth, reduces setup risk, and helps us execute campaigns more efficiently for agencies, advertisers, and our teams.\u201d<\/em>\u00a0<\/span><\/p><p><strong>&#8211; Svenja Onasch, Head of Data Management, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.iqdigital.de\/en\">iq digital media marketing gmbh<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-34fbd42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"99427\" data-id=\"34fbd42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e0c886\" data-eae-slider=\"50087\" data-id=\"9e0c886\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7ec1bd elementor-widget elementor-widget-text-editor\" data-id=\"a7ec1bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ready to streamline your campaign execution and elevate your client service? <\/span><b><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/contact-us\/\">Reach out to your IAS representative<\/a><\/span> today to learn how to activate Quality Connect.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p> IAS Quality Connect gives publishers direct, near real-time visibility into the exact media quality preferences that advertisers working with IAS enable for their campaign (which advertisers can opt-in to enable), allowing both sides to work together with total transparency.<\/p>\n","protected":false},"author":59,"featured_media":347410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[861,862,869],"tags":[],"class_list":["post-347614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-uk-2","category-products-uk","category-publisher-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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