{"id":348407,"date":"2026-05-19T12:28:22","date_gmt":"2026-05-19T12:28:22","guid":{"rendered":"https:\/\/integralads.com\/?p=348407"},"modified":"2026-07-13T12:31:07","modified_gmt":"2026-07-13T12:31:07","slug":"your-guide-to-capturing-high-intent-consumers-throughout-the-full-summer-season","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/your-guide-to-capturing-high-intent-consumers-throughout-the-full-summer-season\/","title":{"rendered":"Your guide to capturing high-intent consumers throughout the full summer season."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Summer brings more than just longer days\u2014it brings a massive surge in consumer activity and seasonal planning that begins well before the first heatwave hits. In fact, one study found that nearly half of all UK consumers expect to travel this summer, making early engagement essential for brands that want to seize the moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, success in a crowded summer landscape hinges on timing and precision. With rising media costs and limited premium inventory, brands risk being overshadowed by the competition if they don\u2019t have the right strategic partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve developed our latest guide to provide the toolkit needed to stay ahead of the competition and drive real results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inside the guide, you\u2019ll find:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Contextual Edge:<\/strong>\u00a0How IAS Context Control Targeting (CCT) ensures relevance by placing ads in high-quality, seasonal environments\u2014helping one electronics brand see a 57% increase in click-through rates.<\/li>\n\n\n\n<li><strong>Outcome-Driven Optimisation:<\/strong>\u00a0A look at how Dynamic Performance Profiles (DPP) automate media buying to drive a 14% increase in success rates without increasing manual workload.<\/li>\n\n\n\n<li><strong>Enhanced Audience Precision:<\/strong>\u00a0Tactics for using Audience Enhanced Targeting (AET) to combine audience signals with contextual insights for maximum efficiency.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The 2026 summer season is a powerful window to engage consumers, but it demands a smarter, data-driven approach. Ensure your campaigns are built to ride the wave rather than getting lost in the crowd.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summer brings more than just longer days\u2014it brings a massive surge in consumer activity and seasonal planning that begins well before the first heatwave hits. In fact, one study found that nearly half of all UK consumers expect to travel&#8230;<\/p>\n","protected":false},"author":59,"featured_media":347081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[285,279],"tags":[],"class_list":["post-348407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-uk","category-guides-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your guide to capturing high-intent consumers throughout the full summer season. - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/your-guide-to-capturing-high-intent-consumers-throughout-the-full-summer-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your guide to capturing high-intent consumers throughout the full summer season.\" \/>\n<meta property=\"og:description\" content=\"Summer brings more than just longer days\u2014it brings a massive surge in consumer activity and seasonal planning that begins well before the first heatwave hits. In fact, one study found that nearly half of all UK consumers expect to travel...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/your-guide-to-capturing-high-intent-consumers-throughout-the-full-summer-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-19T12:28:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-13T12:31:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/05\/Summer-Guide-2026-Insider-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/your-guide-to-capturing-high-intent-consumers-throughout-the-full-summer-season\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/your-guide-to-capturing-high-intent-consumers-throughout-the-full-summer-season\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Your guide to capturing high-intent consumers throughout the full summer season.\",\"datePublished\":\"2026-05-19T12:28:22+00:00\",\"dateModified\":\"2026-07-13T12:31:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/your-guide-to-capturing-high-intent-consumers-throughout-the-full-summer-season\\\/\"},\"wordCount\":234,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/your-guide-to-capturing-high-intent-consumers-throughout-the-full-summer-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Summer-Guide-2026-Insider-Tile.png\",\"articleSection\":[\"Contextual Targeting\",\"Guides\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/your-guide-to-capturing-high-intent-consumers-throughout-the-full-summer-season\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/your-guide-to-capturing-high-intent-consumers-throughout-the-full-summer-season\\\/\",\"name\":\"Your guide to capturing high-intent consumers throughout the full summer season. - 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