{"id":349463,"date":"2026-09-01T09:38:14","date_gmt":"2026-09-01T09:38:14","guid":{"rendered":"https:\/\/integralads.com\/?p=349463"},"modified":"2026-09-01T09:38:15","modified_gmt":"2026-09-01T09:38:15","slug":"how-mitsubishi-canada-shifted-digital-performance-into-overdrive","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/how-mitsubishi-canada-shifted-digital-performance-into-overdrive\/","title":{"rendered":"How Mitsubishi Canada Shifted Digital Performance into Overdrive"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the high-stakes race for online car buyers, most automotive brands are burning through marketing budgets on low-quality digital traffic. Mitsubishi Canada decided to change lanes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To maximise the campaign launch for the 2026 Mitsubishi Outlander, they partnered with Integral Ad Science to test an automated, media-quality approach to targeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The controlled study proved that prioritising media quality shifts campaign efficiency into overdrive. The key performance results included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>82%<\/strong>\u00a0reduction in brand risk (unsafe and unsuitable ads)<\/li>\n\n\n\n<li><strong>33%<\/strong>\u00a0increase in click-through rate (CTR)<\/li>\n\n\n\n<li><strong>15%<\/strong>\u00a0improvement in clicks-to-visit rate<\/li>\n\n\n\n<li><strong>4%<\/strong>\u00a0lower cost per visit<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to look under the bonnet? Find out exactly how Mitsubishi utilised automated targeting and real-time safety optimisation to outpace the competition and maximise their ad spend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the high-stakes race for online car buyers, most automotive brands are burning through marketing budgets on low-quality digital traffic. Mitsubishi Canada decided to change lanes. To maximise the campaign launch for the 2026 Mitsubishi Outlander, they partnered with Integral&#8230;<\/p>\n","protected":false},"author":66,"featured_media":349398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[867],"tags":[],"class_list":["post-349463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-uk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Mitsubishi Canada Shifted Digital Performance into Overdrive - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/how-mitsubishi-canada-shifted-digital-performance-into-overdrive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Mitsubishi Canada Shifted Digital Performance into Overdrive\" \/>\n<meta property=\"og:description\" content=\"In the high-stakes race for online car buyers, most automotive brands are burning through marketing budgets on low-quality digital traffic. 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