Innovation

Better understand consumers online

While verification is the foundation, activating consumer action is key in the buying journey. Our first-to-market capabilities help you identify optimal viewable time and frequency, so that you don’t waste your media spend. Only IAS can provide this picture of consumer exposure to enable campaign success.

Quality metrics

Real-time and actionable

We measure and analyze real-time media quality metrics over 500 billion times every day. Thus, we have a wider range of data points, so our customers can have all the information they need to make the best decisions for campaigns.

Inclusive

Supporting brands and agencies — plus publishers

Our viewability data is the currency of digital advertising, trusted by both our demand and sell side customers to transact with no discrepancies.

R&D

Shaping campaigns with more

Our in-house engineers bring our products and solutions to life, providing more integrations with speed and ease – with a holistic, industry view. IAS teams are working around the globe to bring you more capabilities, providing more metrics that help drive results.

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