TUESDAY, JUNE 4 | 10 – 10:45 AM ET

The Hidden Cost of MFA Webinar

Key strategies for detecting and avoiding made-for-advertising sites

Made-for-Advertising (MFA) sites rely on the lure of catchy headlines, clickbait, and controversial content to drive traffic and revenue. And while these websites aren’t inherently bad, they sacrifice quality in the relentless pursuit of revenue — wasting advertisers’ valuable marketing spend and driving little to no results.

Join IAS’s webinar where you’ll learn:

  • Why the nuances of MFA sites and Ad Clutter sites matter

  • How ad placements on quality sites can also drive cost efficiency

  • Key tools you can leverage to avoid MFA sites.

Don’t miss your opportunity to learn how to detect and avoid made-for-advertising sites — once and for all. Reserve your spot now.



Jeremy Crotty

Product Marketing Manager
Integral Ad Science

Scott Pierce

Sr. Director, Product Management
Integral Ad Science

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