TUESDAY, JUNE 4 | 10 – 10:45 AM ET
The Hidden Cost of MFA Webinar
Key strategies for detecting and avoiding made-for-advertising sites
Made-for-Advertising (MFA) sites rely on the lure of catchy headlines, clickbait, and controversial content to drive traffic and revenue. And while these websites aren’t inherently bad, they sacrifice quality in the relentless pursuit of revenue — wasting advertisers’ valuable marketing spend and driving little to no results.
Join IAS’s webinar where you’ll learn:
Why the nuances of MFA sites and Ad Clutter sites matter
How ad placements on quality sites can also drive cost efficiency
Key tools you can leverage to avoid MFA sites.
Don’t miss your opportunity to learn how to detect and avoid made-for-advertising sites — once and for all. Reserve your spot now.
JOIN OUR WEBINAR
SPEAKERS
JEREMY CROTTY
Product Marketing Manager
Integral Ad Science
SCOTT PIERCE
Sr. Director, Product Management
Integral Ad Science
