THURSDAY, OCTOBER 23 | 11:00 AM – 12:00 PM ET
Turn Holiday Risk into ROI
How to avoid made-for-advertising and AI slop sites
The holiday season is the biggest advertising opportunity of the year — and also the riskiest.
As consumer demand spikes across Black Friday, Cyber Monday, and December holidays, low-quality inventory surges in the form of Made-for-Advertising (MFA) sites, ad clutter, and AI-generated “slop” content. The result? Wasted budgets, weaker performance, and damaged brand trust.
Join IAS’s webinar to learn:
Why MFA, AI slop, and ad clutter thrive during the holiday season
How poor-quality placements can erode conversion rates and ROI
Practical steps to safeguard your budgets and maximize performance this holiday season
Don’t miss this opportunity to get ahead of holiday risks and set your campaigns up for success. Reserve your spot today.
JOIN OUR WEBINAR
SPEAKERS
JEREMY Kanterman
VP, Research & Insights
Integral Ad Science
SCOTT PIERCE
Sr. Director, Product Management
Integral Ad Science
