More than 4,000 combined publishers and advertisers have joined forces with IAS to overcome ad fraud and viewability challenges
London, UK – September 22, 2016 – Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, revealed it has reached over £77 million in global annual revenue, growing from under £1 million in 2010. This growth makes IAS one of the fastest growing software companies, and has fuelled a 30 per cent increase in its global employee base over the last 18 months, with over 450 employees across 12 countries, including a 25% growth in UK employees in the last 12 months. Today, IAS works with more than 2,500 publishers, 150 programmatic technology partners, and 1,600 advertisers globally. The UK business works with most major agency holding groups, alongside many premium UK publishers and ad tech partners.
As issues such as ad fraud, brand safety risk, and viewability continue to challenge the digital marketplace, brands, agencies, publishers and technology companies are partnering with IAS to access comprehensive solutions to these issues.
“We are measuring and analysing half a trillion media quality metrics a day, from viewability and fraud to geo-compliance and brand safety; it’s no small feat,” said Bryan St John, SVP International at Integral Ad Science. “Ad fraud, viewability, and measurement are top of mind concerns for the entire advertising ecosystem. At IAS, we’re constantly innovating and committed to delivering solutions for the big industry challenges, we have a team of 27 data scientists working to ensure our customers can influence digital consumers through effective advertising.”
Strategic Partnerships and Growing Customer Base
Today, IAS is expanding its relationships with the likes of Facebook, AOL, Nielsen, and The Trade Desk to give marketers greater access to IAS’s technology platform and solutions. In addition, IAS continues to expand its client base, securing 500 new customers this past year.
Driving Innovation Through TechnologyIAS is constantly innovating in-house as well as making strategic partnerships and acquisitions to help customers and partners navigate brand safety, ad fraud, and viewability concerns. The company’s next generation of media analytics and measurement solutions ensure ads reach real humans, are viewable, and are running in the right context and market.
Industry Recognition and New Brand IdentityIAS’ technology and data expertise have been recognised by a number of industry awards, including being named as part of Inc. 5000’s list of the fastest-growing private companies for the third year in a row, I-COM’s Smart Data Marketing Technology Company in 2016, and winning the I-COM Data Science Hackathon against 14 other teams from top marketing data companies. The exponential growth and change for the company has been acknowledged through a new brand identity marking a significant milestone and the start of a new chapter for the company.