Industry Pulse:

Advertising trends, technologies,
and challenges that will shape
the industry in 2019

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Dec 13, 2018

IAS and YouTube Brand Safety and Suitability Solution Now Available for Advertisers

Jul 12, 2018

Google Selects IAS as Brand Safety and Viewability Preferred Measurement Partner

Jun 4, 2018

Vista Equity Partners to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth

Mar 14, 2018

IAS launches first-to-market mobile in-app solution to protect brands in programmatic environments

Feb 12, 2018

Integral Ad Science Earns the IAB Tech Lab Service Excellence Award for Open Measurement SDK Initiative

Jan 16, 2018

A New Approach to YouTube Monetization

Verify

Know that every impression had the opportunity to be effective

Optimize

Increase those opportunities to consistently improve results

Activate

Access metrics that show how to activate consumers and grow your brand

Viewability

For digital ads to make an impact on consumers, they have to be seen. We help you reach consumers by making sure all ads have the opportunity to be viewed. By real people.

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Ad fraud

Ad fraud is defined as any deliberate activity that prevents ads from being served to human users. No matter the cause—illegal bot activity, historically fraudulent URLs, or specific page-level fraud—we’re here to protect you.

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Brand safety

It’s important to put your message in the proper environment. We help you protect your brands—and your dollars—from unsafe, inappropriate, or incompatible content.

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