The Congruence Effect

How aligning ad messaging to content sentiment impacts consumer preference

Jan 20, 2021
The Congruence Effect Report from IAS Shows Ad Context is Critical
Jan 14, 2021
Integral Ad Science Acquires Amino Payments
Dec 8, 2020
CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report Finds

What we do for you


Know that every impression had the opportunity to be effective


Increase those opportunities to consistently improve results


Access metrics that show how to activate consumers and grow your brand

Across all screens

Who we work with

Award-winning solutions and team

We’re here for you whenever, wherever, and however you need help.

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