Make Every Impression Count
Quality Impressions™
Ensure Media Quality
Ramp up your brand's media quality on Connected TV with the latest industry trend forecast. Download the research, The Future of CTV Investment, to find out what else lies ahead in CTV advertising.
Accreditation matters. And it matters today in digital advertising more than it ever has before. Media Rating Council (MRC) accreditation is the gold standard for our industry, signaling to the marketplace that our solutions adhere to both the MRC's minimum standards for media rating research and industry-accepted standards for digital campaign measurement and verification.
In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.
Activate more effective digital ad campaigns
Brands & Agencies
Drive higher campaign engagement and ensure your ads are seen in a relevant and safe context.
Publishers
Optimize the quality of your inventory, eliminate wasteful impressions, and increase yield.
Platforms & Partners
Partner with us to drive digital media forward, co-innovate new ad tech solutions, and set the global standard for ad verification.
A global leader in ad tech and verification
Our solutions help increase the visibility of your digital media across fast-moving and emerging channels like CTV, gaming, and audio while keeping your ads safe and fraud-free. Optimize your campaigns to drive outcomes with granular data delivered in real time.
We're your trusted resource
- We identify the newest trends and solve the biggest challenges in digital media.
- We strive to improve quality, viewability, and transparency with each of our solutions.
- We act with honesty and integrity, ensuring clients only pay for impactful impressions.
We enable your success
- We co-innovate with the ad tech community to create integrated solutions.
- We put our clients first, creating partnerships that solve your unique challenges.
- We move quickly to help our customers stay ahead of a rapidly shifting digital landscape.
Quality ads deserve Quality Impressions™
Ensure your digital ads are seen by real people, across all devices, and in safe environments with our expert solutions.
Innovative partnerships to drive your success
With IAS, you get access to thousands of media partners and countless technology companies and social media platforms — all driving innovation and creating new opportunities for you.
Expert industry insights
Get the insights you need to decode industry trends, capture consumer attention, and drive better outcomes with the IAS Insider.
In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.
IAS is excited to join the TikTok Marketing Partners Program as a badged Measurement partner for their new Brand Safety & Suitability category. IAS joins a community of carefully selected and innovative third-party providers that allow marketers to effectively monitor the quality of their media buys, ensuring their media investments across TikTok are appearing next to content that is brand safe and suitable.
On March 7, join IAS and top thought leaders from Xaxis, Anzu, and The Trade Desk to explore opportunities in the gaming landscape and uncover why marketers should prioritize safety and suitability while capitalizing on the gaming boom.
Powered by people, driven by innovation
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
Solutions for all screens
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.