UNITED STATES REPORT

The Industry Pulse:

A look into the digital media industry
of today and tomorrow.

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Feb 25, 2020

IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme

Jan 22, 2020

Rise of Streaming and Death of the Cookie Top of Mind for Digital Media

Jan 14, 2020

Integral Ad Science Named a ‘Best Place to Work’ in New York and Chicago

Verify

Know that every impression had the opportunity to be effective

Optimize

Increase those opportunities to consistently improve results

Activate

Access metrics that show how to activate consumers and grow your brand

Viewability

For digital ads to make an impact on consumers, they have to be seen. We help you reach consumers by making sure all ads have the opportunity to be viewed. By real people.

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Ad fraud

Ad fraud is defined as any deliberate activity that prevents ads from being served to human users. No matter the cause—illegal bot activity, historically fraudulent URLs, or specific page-level fraud—we’re here to protect you.

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Brand safety and suitability

It’s important to put your message in the proper environment. We help you protect your brands—and your dollars—from unsafe, inappropriate, or incompatible content.

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