Total Visibility

Gain radical transparency into your
programmatic buys with IAS and
Amino Payments

Staying home saves lives

IAS is proud to be donating advertising inventory for the #StayHome campaign. Check out our global coronavirus thought leadership hub to learn more about this and our latest research.

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Aug 7, 2020

IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety, Bringing Advertisers Privacy-Centric Metrics Across YouTube

Aug 1, 2020

IAS CEO Lisa Utzschneider named One of She Runs It Women of the Year

May 26, 2020

IAS Chosen To Provide Brand Safety Across the LinkedIn Audience Network

Verify

Know that every impression had the opportunity to be effective

Optimize

Increase those opportunities to consistently improve results

Activate

Access metrics that show how to activate consumers and grow your brand

Viewability

For digital ads to make an impact on consumers, they have to be seen. We help you reach consumers by making sure all ads have the opportunity to be viewed. By real people.

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Ad fraud

Ad fraud is defined as any deliberate activity that prevents ads from being served to human users. No matter the cause—illegal bot activity, historically fraudulent URLs, or specific page-level fraud—we’re here to protect you.

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Brand safety and suitability

It’s important to put your message in the proper environment. We help you protect your brands—and your dollars—from unsafe, inappropriate, or incompatible content.

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