The Congruence Effect

How aligning ad messaging to content sentiment impacts consumer preference

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Jan 20, 2021
The Congruence Effect Report from IAS Shows Ad Context is Critical
Jan 14, 2021
Integral Ad Science Acquires Amino Payments
Dec 8, 2020
CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report Finds
Oct 29, 2020
Integral Ad Science Appoints Industry Veteran Tom Sharma as Chief Product Officer

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Increase those opportunities to consistently improve results

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Access metrics that show how to activate consumers and grow your brand

Across all screens

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Award-winning solutions and team

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