The Congruence Effect

How aligning ad messaging to content sentiment impacts consumer preference

Mar 23, 2021
IAS Launches First Industry-Wide Digital Ad Verification Training Program
Mar 18, 2021
IAS Extends its Leadership in Brand Safety and Ad Fraud Protection with TAG Recertification
Mar 11, 2021
Xandr and Integral Ad Science Partner to Offer Advertisers Stronger Contextual Capabilities
Jan 20, 2021
The Congruence Effect Report from IAS Shows Ad Context is Critical
Jan 14, 2021
Integral Ad Science Acquires Amino Payments

What we do for you


Know that every impression had the opportunity to be effective


Increase those opportunities to consistently improve results


Access metrics that show how to activate consumers and grow your brand

Across all screens

Who we work with

Award-winning solutions and team

We’re here for you whenever, wherever, and however you need help.

why ias

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