Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key learnings from H1 2021, and present actionable opportunities for the industry as it prepares for a post-pandemic future.
From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok, and we’re excited to announce that IAS is too. Advertisers
How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping
Activate more effective digital ad campaigns
Brands & Agencies
Drive higher campaign engagement and ensure your ads are seen in a relevant and safe context.
Publishers
Optimize the quality of your inventory, eliminate wasteful impressions, and increase yield.
Platforms & Partners
Partner with us to drive digital media forward, co-innovate new ad tech solutions, and set the global standard for ad verification.
A global leader in ad tech and verification
Our solutions help increase the visibility of your digital media across fast-moving channels like CTV and mobile, keep your brand safe with features like ad fraud, and let you optimize your campaigns with granular data delivered in real time.
We're your trusted resource
- We identify the newest trends and solve the biggest challenges in digital media.
- We strive to improve quality, viewability, and transparency with each of our solutions.
- We act with honesty and integrity, ensuring clients only pay for impactful impressions.
We enable your success
- We co-innovate with the ad tech community to create integrated solutions.
- We put our clients first, creating partnerships that solve your unique challenges.
- We move quickly to help our customers stay ahead of a rapidly shifting digital landscape.
Quality ads deserve Quality Impressions™
Ensure your digital ads are seen by real people, across all devices, and in safe environments with our expert solutions.
Innovative partnerships to drive your success
With IAS, you get access to thousands of media partners and countless technology companies and social media platforms — all driving innovation and creating new opportunities for you.
Expert industry insights
Get the insights you need to decode industry trends, capture consumer attention, and drive better outcomes with the IAS Insider.
The case study demonstrates how IAS can reduce tag wrapping time by 50% and increase ROI.
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We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
Solutions for all screens
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.