Make Every Impression Count
Quality Impressions™
Ensure Media Quality
Viewability is perhaps the most basic requirement for marketers. It's the starting point that leads to analyzing time-in-view, providing key insight on what captures consumers' attention. But when it comes to fueling sales, how crucial is consumer engagement? And is there a way for marketers to optimize digital ad campaigns for amplified attention? Download the research to find out.
Let's face it — the programmatic buying experience is complicated. Supply path optimization helps, but it doesn't account for the lack of transparency when it comes to identifying quality inventory. So how can marketers optimize their supply paths for both quality and cost efficiency?
IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins our previously announced suite of solutions for TikTok: Viewability, Invalid Traffic (IVT), and App-Level Brand Safety.
Activate more effective digital ad campaigns
Brands & Agencies
Drive higher campaign engagement and ensure your ads are seen in a relevant and safe context.
Publishers
Optimize the quality of your inventory, eliminate wasteful impressions, and increase yield.
Platforms & Partners
Partner with us to drive digital media forward, co-innovate new ad tech solutions, and set the global standard for ad verification.
A global leader in ad tech and verification
Our solutions help increase the visibility of your digital media across fast-moving and emerging channels like CTV, gaming, and audio while keeping your ads safe and fraud-free. Optimize your campaigns to drive outcomes with granular data delivered in real time.
We're your trusted resource
- We identify the newest trends and solve the biggest challenges in digital media.
- We strive to improve quality, viewability, and transparency with each of our solutions.
- We act with honesty and integrity, ensuring clients only pay for impactful impressions.
We enable your success
- We co-innovate with the ad tech community to create integrated solutions.
- We put our clients first, creating partnerships that solve your unique challenges.
- We move quickly to help our customers stay ahead of a rapidly shifting digital landscape.
Quality ads deserve Quality Impressions™
Ensure your digital ads are seen by real people, across all devices, and in safe environments with our expert solutions.
Innovative partnerships to drive your success
With IAS, you get access to thousands of media partners and countless technology companies and social media platforms — all driving innovation and creating new opportunities for you.
Expert industry insights
Get the insights you need to decode industry trends, capture consumer attention, and drive better outcomes with the IAS Insider.
Viewability is perhaps the most basic requirement for marketers. It's the starting point that leads to analyzing time-in-view, providing key insight on what captures consumers' attention. But when it comes to fueling sales, how crucial is consumer engagement? And is there a way for marketers to optimize digital ad campaigns for amplified attention? Download the research to find out.
Let's face it — the programmatic buying experience is complicated. Supply path optimization helps, but it doesn't account for the lack of transparency when it comes to identifying quality inventory. So how can marketers optimize their supply paths for both quality and cost efficiency?
Powered by people, driven by innovation
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
Solutions for all screens
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.