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For marketers navigating Amazon Prime Big Deal Days, understanding the hidden risks of ad clutter and Made-for-Advertising (MFA) site proliferation is critical to ensure every impression drives meaningful consumer engagement. Read more here.
Kimberly-Clark partnered with IAS and NCSolutions (NCS) to understand how media quality impacts business outcomes — specifically sales lift and return on ad spend (ROAS). Read more here.
In a landscape challenged by media quality concerns, Danone aimed to turn these obstacles into opportunities. Partnering with IAS, the brand drove measurable improvements in campaign performance — not just attention scores, but real business metrics that matter.
Activate more effective digital ad campaigns
Advertisers & Agencies
Drive higher campaign engagement and ensure your ads are seen in a relevant and safe context.
Publishers
Optimize the quality of your inventory, eliminate wasteful impressions, and increase yield.
Platforms & Partners
Partner with us to drive digital media forward, co innovate new ad tech solutions, and set the global standard for media quality.
A global leader in media measurement and optimization
Our solutions help increase the visibility of your digital media across fast-moving and emerging channels like CTV, gaming, and audio while keeping your ads safe and fraud-free. Optimize your campaigns to drive results with granular data delivered in real time.
WE ENABLE YOUR SUCCESS
We're your trusted resource
Quality ads deserve Quality Impressions™
Measure the quality of your campaigns to optimize performance on every screen and every device.
Innovative partnerships to drive your success
With IAS, you get access to thousands of media partners and countless technology companies and social media platforms — all driving innovation and creating new opportunities for you.
EXPERT INDUSTRY INSIGHTS
Get the insights you need to decode industry trends, capture consumer attention, and drive better results with the IAS Insider.
For marketers navigating Amazon Prime Big Deal Days, understanding the hidden risks of ad clutter and Made-for-Advertising (MFA) site proliferation is critical to ensure every impression drives meaningful consumer engagement. Read more here.
Kimberly-Clark partnered with IAS and NCSolutions (NCS) to understand how media quality impacts business outcomes — specifically sales lift and return on ad spend (ROAS). Read more here.
Powered by people, driven by innovation
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.

Powered by people, driven by innovation
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
Solutions for all screens
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.
Solutions for all screens
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.