Your most valuable ads, protected
Nothing is more powerful than connecting with consumers with sight, sound, and motion. But video inventory is more susceptible than display to fraud, brand risk, and being out-of-view. So as online video advertising increases in demand — and cost — it’s critical to make sure video ads have the opportunity to be seen and heard.
Verify premium video buys with our toolkit.
Our CTV & video solutions include:
Connect with premium inventory
CTV adoption among consumers is expected to reach more than 242 million users by 2026, which represents about 70% of the U.S. population
Press play on premium, suitable video inventory
Go beyond basic metrics to gain greater insight into how, when, and where people engage with your ads. From programmatic to CTV, our solutions ensure that your ads are viewable, fraud-free, and shown in the right environment.
Channel Science is an end-to-end YouTube solution that removes complexity and provides streamlined brand safety, suitability, and performance from two trusted YTMP partners, Channel Factory and IAS.
With Channel Science, you get:
CTV Brand Safety for YouTube
As advertising within CTV environments increases, so will attention on brand safety. IAS is a leading brand safety and suitability innovator on CTV and we’re partnering with industry leaders to do it.
Our CTV brand safety solution gives you:
First-to-Market CTV Innovations
As consumer attention and ad spend continue to shift towards CTV, IAS works directly with the largest video publishers to validate that video ads are played to completion and free from invalid traffic on CTV.
With our suite of CTV solutions, you get:
With content creation and audiences increasing by the minute, advertisers are expected to shift budgets away from linear television and toward CTV. The Multimedia Tag works by automating the process of device detection so that IAS technology does the hard work instead of your ad ops team.
With Multimedia Tag, you get:
CBS Interactive believes in full transparency with our advertising partners. With ad fraud increasing, it’s important that programmers and publishers work together with companies like IAS to facilitate trust while maintaining a quality user experience.
– Jarred Wilichinksky, Senior Vice-President, Video Monetization & Operations
EXPERT INDUSTRY INSIGHTS
Get deeper insights into cutting-edge video & CTV solutions at the IAS Insider.
All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can marketers best measure and optimize their campaigns for higher attention?
Powered by our advanced machine learning and AI technology, IAS has scaled from 7 to 50+ markets in just over a year to arm marketers with an increasingly comprehensive set of solutions to measure and optimize campaigns on TikTok.
It’s official — holiday shopping has gone digital. As IAS observed prior to last year’s holiday season, more than three-quarters of consumers were planning to do most or all of their holiday shopping online. More online shoppers during the holiday season means more opportunities to advertise promotions and deals online, but increased digital advertising opportunities can also lead to higher chances of brand risk.
Fast responses for fast-moving campaigns.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our CTV solutions and workflows at any point.