Your most valuable ads, protected.
Nothing is more powerful than connecting with consumers with sight, sound, and motion. But video inventory is more susceptible than display to fraud, brand risk, and being out-of-view. So as online video advertising increases in demand — and cost — it’s critical to make sure video ads have the opportunity to be seen and heard.
Verify premium video buys with our toolkit.
Connect with premium inventory
of video ads are served while out-of-view
of CTV users are likely or very likely to view an ad to completion if ads are contextually relevant
Connected TV users will grow from 182.6 million to 204.1 million by 2022, which represents roughly 60% of the U.S. population
Press play on premium, suitable video inventory
With Channel Science, you get:
- Optimized inclusion list created from brand safe channel reports, for contextually relevant content throughout the campaign
- Efficient investment in top-performing and suitable inventory, minimizing your ad waste
- Streamlined campaign support with in-flight performance optimization, daily and post-campaign reporting and customer support
With our suite of CTV solutions, you get:
- Cross-screen coverage to ensure your ads are viewable, fraud free, and brand safe when running across OTT on desktop and mobile in-app.
- A custom invalid traffic solution for advertisers’ most expensive, high-risk video buys.
Our CTV brand safety solution gives you:
- Unparalleled reach in the preferred CTV streaming option: YouTube has the highest reach and viewing hours among ad-supported streaming services
- Contextually relevant, high-quality ads on CTV that are less likely to be skipped by users
- Safety & suitability reporting, optimization through Contextual Targeting, and media quality insights that help you exceed your KPIs
With Unified Video Tag, you get:
- Cross-device support including web, mobile in-app and connected TV devices.
- Operational efficiency — no need to waste time to break out tags. Just upload, choose “Unified Video Tag” and you’re up and running.
- Global support so there’s no limit in reaching your audience
“CBS Interactive believes in full transparency with our advertising partners. With ad fraud increasing, it’s important that programmers and publishers work together with companies like IAS to facilitate trust while maintaining a quality user experience”
Get deeper insights into cutting-edge video & CTV solutions at the IAS Insider.
A powerful, one-stop solution for YouTube advertising, Channel Science combines four solutions into one: brand safety and suitability, contextual targeting, performance optimization and reporting for YouTube advertisers.