Your most valuable ads, protected.
Nothing is more powerful than connecting with consumers with sight, sound, and motion. But video inventory is more susceptible than display to fraud, brand risk, and being out-of-view. So as online video advertising increases in demand — and cost — it’s critical to make sure video ads have the opportunity to be seen and heard.
Verify premium video buys with our toolkit.
Connect with premium inventory
Reach your consumers on the fastest-growing platform without compromising your media quality standards.
of video ads are served while out-of-view
of CTV users are likely or very likely to view an ad to completion if ads are contextually relevant
Connected TV users will grow from 182.6 million to 204.1 million by 2022, which represents roughly 60% of the U.S. population
Press play on premium, suitable video inventory
Go beyond basic metrics to gain greater insight into how, when, and where people engage with your ads. From programmatic to CTV, our solutions ensure that your ads are viewable, fraud-free, and shown in the right environment.
With Channel Science, you get:
- Optimised inclusion list created from brand safe channel reports, for contextually relevant content throughout the campaign
- Efficient investment in top-performing and suitable inventory, minimising your ad waste
- Streamlined campaign support with in-flight performance optimisation, daily and post-campaign reporting and customer support
With our suite of CTV solutions, you get:
- Cross-screen coverage to ensure your ads are viewable, fraud free, and brand safe when running across OTT on desktop and mobile in-app
- A custom invalid traffic solution for advertisers’ most expensive, high-risk video buys
Our CTV brand safety solution gives you:
- Unparalleled reach in the preferred CTV streaming option: YouTube has the highest reach and viewing hours among ad-supported streaming services
- Contextually relevant, high-quality ads on CTV that are less likely to be skipped by users
- Safety & suitability reporting, optimisation through Contextual Targeting, and media quality insights that help you exceed your KPIs
With Unified Video Tag, you get:
- Cross-device support including web, mobile in-app and connected TV devices
- Operational efficiency — no need to waste time to break out tags. Just upload, choose “Unified Video Tag” and you’re up and running
- Global support so there’s no limit in reaching your audience