A new AI-powered assistant making every marketer an expert IAS is pleased to introduce IAS Agent, a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights in minutes, and optimise performance at scale. Powered by the...
This post was originally posted here by Csaba Szabo, MD EMEA, IAS It was great to return to the Barbican with the @IAS team for the London Beyond 2026 event. We brought together almost 200 colleagues, clients, and industry partners...
The New Frontier: Media Quality as a Performance Engine For years, advertisers have treated media quality signals such as viewability, brand safety and attention, primarily as protective measures. While essential, these indicators have largely functioned as passive safeguards rather than...
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