Many advertisers still take for granted that any digital impression has value if it can be counted, priced and optimised. But in today’s 2026 landscape, marked by fraud, low-quality AI-generated content and complex media environments this assumption no longer holds...
The digital advertising industry finds itself at a pivotal moment. There has been a notable rise in low-quality, AI-generated content created purely to capture advertising spend, alongside growing concerns about how algorithmic systems make decisions. If the industry waits for...
As advertising budgets continue to shift towards social media and digital video, marketers are following where attention, culture and consumer decisions now live. But as spend enters these environments, control increasingly shifts to algorithms and fast-moving content ecosystems — making...
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