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Gain radical transparency and efficiency for your programmatic buying.

Ensure your programmatic media buys deliver the results you want. Drive efficiency and Quality Impressions™ with powerful insights and precise targeting that only an industry leader like IAS can provide.

Discover how we can help enhance your media buys with our toolkit.

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Our Open Web solutions include:

AD FRAUD
BRAND SAFETY & SUITABILITY
CONTEXTUAL TARGETING
EFFICIENCY & OPTIMIZATION
VIEWABILITY

Verify, optimize, and control every programmatic media campaign

As your programmatic investment grows, so does your need for radical transparency. We’ll help you verify the quality of your impressions, ensure the integrity of your brand, and optimize your campaign effectiveness. Our proprietary data science and human verification technologies were designed by leading academics in the AI and machine learning fields. We offer one of the most comprehensive Open Web ad fraud solutions in market, plus exclusive sentiment and emotion-based targeting and avoidance for your contextual buying needs.

Enhance your data-driven buying with transparency

Gain proactive protection within the world’s largest demand-side platforms.

0%

decrease in brand risk using IAS pre-bid segments

0%

of programmatic media buys are wasted due to a lack of transparency in the supply chain

Run efficient and optimized digital campaigns

The increasing complexity and scale of programmatic targeting and pre-bid advertising means you need the most efficient buys and the fastest campaign optimization. Our solutions deliver both.

Pre-Bid Segments

Achieve optimal media quality results and hit KPIs without worrying about mid-flight optimization. Ensure your ads are seen by real people in safe environments and maintain quality control for display and video ads with predictive, real-time data that’s easily accessible within the world’s largest DSPs.

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With Pre-Bid Segments, you get:
Contextual capabilities that offer sentiment- and emotion-based targeting and avoidance
Robust optimization solutions through predictive and real-time data from thousands of media partners
Multi-touch data that ensures clean optimization between pre-bid and post-bid
Automated Tag

Experience automation in mere seconds. Spend less time tagging and more time optimizing with Automated Tag, our first-to-market solution for efficient tag management. Stay ahead of the competition with an automated workflow that lets you focus on campaign performance — without ever leaving your ad server’s platform.

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With Automated Tag, you get:
Automated tag wrapping that saves time and minimizes human error
Centralized management and reconciliation of wrapped tags
Greater operational efficiencies with increased control of the campaign set-up process
Total Visibility™

Activate more efficient campaigns, protect your spend, and deliver better ROI with Total Visibility™ — an exclusive, industry-first solution that delivers radical transparency into your programmatic media buys.

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With Total Visibility™, you get:
Transparent and actionable supply path optimization
Near real-time, impression-level financial reporting
In-depth reporting on violations and optimizations
SOLUTIONS THAT DRIVE RESULTS

IAS delivers innovative, industry-leading digital advertising solutions that are designed to drive superior results. Take a look at our full measurement and optimization product suite to learn how IAS helps your brand stay ahead of the competition.

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With SOLUTIONS THAT DRIVE RESULTS, you get:
MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types
OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and Open Web
PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences

With IAS’s pre-bid integration, marketers can scale their Sponsored Content ad campaigns to reach professional audiences and achieve up to a 3x increase in conversions.

– Kamakshi Sivaramakrishnan, Senior Director Product Management
LinkedIn Marketing Solutions

EXPERT INDUSTRY INSIGHTS

Get deeper insights into cutting-edge Open Web solutions at the IAS Insider.

Fast responses for fast-moving campaigns.

Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our Open Web solutions at any point.

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