Gain radical transparency and efficiency across the open web
Ensure your media buys on the open web deliver the results you want. Drive efficiency and Quality Impressions™ with powerful insights and precise targeting that only an industry leader like IAS can provide.
Discover how we can help enhance your media buys with our toolkit.
Verify, optimize, and control every Open Web media campaign
As your open web investment grows, so does your need for radical transparency. We’ll help you verify the quality of your impressions, ensure the integrity of your brand, and optimize your campaign effectiveness. Our proprietary data science and human verification technologies were designed by leading academics in the AI and machine learning fields. We offer one of the most comprehensive open web ad fraud solutions in market, plus exclusive sentiment and emotion-based targeting and avoidance for your contextual buying needs.
Gain proactive protection within the world’s largest demand-side platforms.
0%
0%
of media buys across the open web are wasted due to a lack of transparency in the supply chain
The increasing complexity and scale of open web targeting and pre-bid advertising means you need the most efficient buys and the fastest campaign optimization. Our solutions deliver both.
Achieve optimal media quality results and hit KPIs without worrying about mid-flight optimization. Ensure your ads are seen by real people in safe environments and maintain quality control for display and video ads with predictive, real-time data that’s easily accessible within the world’s largest DSPs.
Experience automation in mere seconds. Spend less time tagging and more time optimizing with Automated Tag, our first-to-market solution for efficient tag management. Stay ahead of the competition with an automated workflow that lets you focus on campaign performance — without ever leaving your ad server’s platform.
Activate more efficient campaigns, protect your spend, and deliver better ROI with Total Visibility™ — an exclusive, industry-first solution that delivers radical transparency into your media buys across the open web.
IAS delivers innovative, industry-leading digital advertising solutions that are designed to drive superior results. Take a look at our full measurement and optimization product suite to learn how IAS helps your brand stay ahead of the competition.
With IAS’s pre-bid integration, marketers can scale their Sponsored Content ad campaigns to reach professional audiences and achieve up to a 3x increase in conversions.
– Kamakshi Sivaramakrishnan, Senior Director Product Management
LinkedIn Marketing Solutions
Get deeper insights into cutting-edge open web solutions at the IAS Insider.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our open web solutions at any point.
Transparency is key to successful campaigns. Leverage these Frequently Asked Questions (FAQs) to find out what you need to know about running open web campaigns that drive results.
The open web refers to websites and digital properties that are freely accessible and not behind a walled garden, such as social media platforms. It includes news sites, blogs, forums, and other online destinations where advertisers can reach broad audiences through programmatic advertising.
The top media quality measurement and optimization solutions for the open web include:
- Viewability to ensure your ads have the opportunity to be seen by users, not buried below the fold, for example.
- Ad fraud prevention to ensure your ads reach real people.
- Brand safety and suitability to protect your brand from appearing next to inappropriate content.
- Contextual targeting to place ads within relevant content without relying on third-party cookies.
- Made-for-advertising (MFA) detection and avoidance to measure and optimize against both MFA and Ad Clutter sites to drive programmatic campaign efficacy.
- Attention measurement and optimization to help you increase return on investment, drive brand consideration, and boost conversions.
- Sustainability measurement to optimize your campaign spend in order to reduce carbon emissions.
Ad fraud on the open web can waste budgets by generating fake impressions, clicks, and conversions through tactics like domain spoofing.
Brand safety is critical on the open web to protect a brand’s reputation by ensuring ads don’t appear next to content that the brand deems harmful or inappropriate. Poor placements can result in consumer backlash and erode trust in the brand. Brand suitability takes this a step further by aligning ads with content that fits a brand’s specific values and audience preferences.
Contextual targeting uses AI-driven content classification to analyze web pages and match ads to the most relevant content based on keywords, categories, tone, and sentiment. It allows advertisers to reach the right audience without relying on third-party cookies, improving both privacy compliance and campaign performance.
Some of the biggest challenges include:
- Ad fraud and ensuring ads are seen by real users.
- Maintaining brand safety and suitability across a vast, diverse range of websites.
- Accurately measuring viewability and engagement metrics.
- Maximizing ad spend efficiency without wasting budget on low-quality placements.
Advertisers can improve efficiency on the open web through solutions like pre-bid contextual optimization, viewability tracking, and ad fraud prevention tools. These solutions help reduce post-bid waste, improve campaign performance, and ensure ads reach the right audience in the right context.
