UNLOCK THE POWER OF CONTEXT TO PROTECT AND GROW YOUR BRAND
While most advertisers agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to your brand. IAS Brand Safety and Suitability solutions provide customizable control over the contextual relevance of digital ads to maximize both the impact and cost efficiency of campaigns.
Learn more about the power of context with our toolkit.
CONTROL THE CONTEXTUAL ADJACENCIES OF YOUR ADS
Maximize both the impact and cost efficiency of campaigns by controlling the context in which they appear. Our patented cognitive semantic technology uses natural language processing (NLP) to dynamically comprehend the nuances of context. This includes sentiment and emotional analysis, enabling the most precise content classification at scale.
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Build on the power of brand safety with the innovation of suitability. Our technology reviews all elements on a given page and takes additional steps beyond URL analysis to understand the meaning of the content.
We don’t simply provide a binary brand safety solution — that can unnecessarily limit scale. Our standard brand safety content categories are powered by a robust machine learning based methodology that provides more accurate and scalable coverage across all formats and environments, for both direct and open web buys.
IAS covers 99%+ of the commercial worldwide internet traffic with our solutions. With local language support and strong partner and publisher relationships, IAS understands cultural and language nuances — important differentiators when managing brand safety on a global scale.
Brand suitability is unique to you. For more granular control of content adjacencies without sacrificing scale, leverage our contextual segments across your direct and open web buys for content avoidance.
IAS delivers innovative, industry-leading digital advertising solutions that are designed to drive superior results. Take a look at our full measurement and optimization product suite to learn how IAS helps your brand stay ahead of the competition.
As the advertising world evolves there is one constant— brands need to be able to spend with confidence. IAS has proven to be a brand safety innovator…
– Adam Singolda, CEO
Taboola
Get deeper insights into cutting-edge brand safety & suitability solutions at the IAS Insider.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our brand safety & suitability solutions and workflows at any point.
Transparency is key to successful campaigns. Leverage these Frequently Asked Questions (FAQs) to find out what you need to know about brand safety and suitability solutions that drive results.
Brand safety refers to protecting a brand’s reputation by ensuring its ads do not appear alongside inappropriate or harmful content. Brand suitability goes further by aligning ad placements with a brand’s unique values and campaign goals. Together, they create a safe and strategic advertising environment.
IAS implements brand safety using advanced contextual technology, machine learning, and/or multimedia classification. Our tools assess content in real time to avoid unsafe environments and ensure ads only appear in appropriate contexts.
An example of brand safety is ensuring that ads are not displayed on websites containing explicit, violent, or hate speech content. IAS solutions can block such placements to protect the brand’s reputation.
IAS’s Context Control technology detects emotion and sentiment of content, allowing IAS to read the page the way the author intended. This enables advertisers to create suitability profiles tailored to their brand’s values and target audiences, ensuring ads only appear in aligned environments on the open web.
On social and platforms, IAS’s Total Media Quality provides advertisers with robust reporting powered by advanced machine-learning technology for Brand Safety and Suitability, along with Viewability and Invalid Traffic reporting. This enables advertisers to understand where their ads are appearing and validate their safety and suitability tools are working as intended. IAS also offers Optimization across various social and platforms in order to drive brand and contextual suitability.
Without brand safety measures, ads may appear alongside harmful or inappropriate content, leading to reputational damage, wasted ad spend, and potential loss of consumer trust. Brand safety is critical for maintaining brand integrity.
While brand safety focuses on avoiding harmful content, brand suitability ensures ads are placed in environments that are specifically appropriate for a brand’s audience, values, and objectives. It offers a more nuanced approach to ad placement.
Yes, IAS provides brand safety and suitability solutions across all major platforms, including social media and connected TV (CTV). This ensures comprehensive protection regardless of where your ads are running.
