Gain radical transparency and efficiency for your programmatic buying.
Ensure your programmatic media buys deliver the results you want. Drive efficiency and Quality Impressions™ with powerful insights and precise targeting that only an industry leader like IAS can provide.
Discover how we can help enhance your media buys with our toolkit.
Verify, optimize, and control every programmatic media campaign
As your programmatic investment grows, so does your need for radical transparency. We’ll help you verify the quality of your impressions, ensure the integrity of your brand, and optimize your campaign effectiveness. Our proprietary data science and human verification technologies were designed by leading academics in the AI and machine learning fields. We offer one of the most comprehensive programmatic ad fraud solutions in market, plus exclusive sentiment and emotion-based targeting and avoidance for your contextual buying needs.
Enhance your data-driven buying with transparency
Gain proactive protection within the world’s largest demand-side platforms.
invested in programmatic advertising in 2021
decrease in brand risk using IAS pre-bid segments
of programmatic media buys are wasted due to a lack of transparency in the supply chain
Run efficient and optimized digital campaigns
The increasing complexity and scale of programmatic targeting and pre-bid advertising means you need the most efficient buys and the fastest campaign optimization. Our solutions deliver both.
With Pre-Bid Segments, you get:
- Contextual capabilities that offer sentiment- and emotion-based targeting and avoidance
- Robust optimization solutions through predictive and real-time data from thousands of media partners
- Multi-touch data that ensures clean optimization between pre-bid and post-bid
With Total Visibility, you get:
- Transparent and actionable supply path optimization
- Near real-time, impression-level financial reporting
- In-depth reporting on violations and optimizations
With Automated Tag, you get:
- Automated tag wrapping that saves time and minimizes human error
- Improved sharing with Display and Video 360 auto-syncing
- Centralized management and reconciliation of wrapped tags
With Unified Video Tag, you get:
- Cross-device support including web, mobile in-app and connected TV devices.
- Operational efficiency — no need to waste time to break out tags. Just upload, choose “Unified Video Tag” and you’re up and running.
- Global support so there’s no limit in reaching your audience