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Your brand lives between selfies, posts, and stories. So measuring the impact of your campaigns on real humans is more important than ever. We’ve been a leader breaking down walls to measure within proprietary platforms, bringing much-needed transparency to your social placements.
Get social and watch your reach skyrocket with our toolkit.
Grow your social media presence with confidence
The buyer journey has moved to social, and marketers have followed. More than 2.7 billion consumers login to Facebook each month and 1 billion hours of YouTube are watched daily. As budgets move to social, advertisers are calling for brand safety solutions and transparency to effectively spend and measure their campaigns. We’ve partnered with all the leading social and proprietary platforms to give you the solutions you need to maximize every interaction between your brand and consumers.
It turns out that oversharing on social media can be a good thing, especially when it brings you more visibility into your advertising investment. With both in-feed and audience network solutions, we’re innovating to make social safer and more impactful.
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As you spend across social platforms, you need confidence that your social buys are reaching humans and are viewable. We continue to evolve and deepen our integrations to provide reliable insights you can trust, so you can be confident in your decisions. Be where your consumers are, and we’ll be right there with you.
You want to stay ahead of your competitors and need the solutions to do that. We’ve been a leader in breaking down walls to measure ad fraud and verify viewability on Facebook and YouTube. Plus, we’re one of a handful of providers with two YouTube Measurement Program certifications.
No one should grade their own homework. You receive unbiased reporting you can trust when working with IAS.
Social media makes connection possible across town or across the world, and IAS gives you the insights to make meaning out of your investment. Find out what’s working for you and what’s not with advanced proprietary platform solutions.
IAS delivers innovative, industry-leading digital advertising solutions that are designed to drive superior results. Take a look at our full measurement and optimization product suite to learn how IAS helps your brand stay ahead of the competition.
The Facebook reporting has helped us in terms of making optimizations…looking at placement breakdowns and ad set breakdowns allow us to pull and push [impressions] to reach our goals.
– Manager, Paid Social
MediaCom
Get deeper insights into cutting-edge social solutions at the IAS Insider.
We’re excited to share the Integral Ad Science Responsibility Report — our first-ever comprehensive report on our Environmental, Social, and Governance (ESG) initiatives. At IAS, aligning our business practices with our ESG objectives is a fundamental principle. As we continue our journey to make a lasting and positive difference in the world, this report serves as a testament to our commitment to transparency and responsible business practices.
All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can marketers best measure and optimize their campaigns for higher attention?
Powered by our advanced machine learning and AI technology, IAS has scaled from 7 to 50+ markets in just over a year to arm marketers with an increasingly comprehensive set of solutions to measure and optimize campaigns on TikTok.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our proprietary platform solutions at any point
