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Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad Fraud
    Brand Safety & Suitability
    Contextual Targeting
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    Efficiency & Optimization
    BY CHANNEL
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  1. Home
  2. | Solutions
  3. | Mobile & In-App

Home | Solutions | Mobile & In-App

Consumers are mobile. Move with them.

It’s no surprise that mobile in-app is one of the fastest growing areas for digital advertising. Whether consumers are watching a video, playing a game, or reading an article, IAS offers the same level of accuracy and insight into mobile media quality as we do for desktop.

Get started on a mobile-first campaign strategy with our toolkit.
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Our mobile solutions include:

Viewability

Brand safety & suitability

Ad Fraud 

Contextual Targeting

Verification, wherever your audience is.

Consumers are on the go, so our solutions are, too. IAS provides independent, trusted verification at scale on mobile and in-app.
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The average consumer spends roughly one-third of their day on their mobile devices
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Almost 90% of that time is spent on mobile apps
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8 in 10 of U.S. mobile display ads are transacted programmatically

Maximize on mobile

Achieve Quality Impressions™ in the fast-growing mobile environment, with pre-bid programmatic segments, our full suite of verification solutions, and automated solutions for mobile in-app and mobile web.

Cross-Industry Partnership & Standardization

We are founding members of an industry-wide, Open Measurement Working Group in partnership with the IAB and Google. The OM SDK initiative was created to standardize in-app measurement and enable verification capabilities like Viewability, a metric that’s otherwise unmeasurable.

Learn more ›

Our history of industry standardization:

  • In 2016 IAS passed off the foundational code used to develop the Open Measurement SDK Initiative to the IAB
  • Today, the OM SDK is a widely accepted and proven industry standard for in-app and web video measurement
  • We remain closely involved as Open Measurement Working Group members in our continued efforts to promote transparency and standardization across the industry

In-App Solutions

As advertisers attempt to invest big in mobile, they continue to struggle with in-app measurement and verification. Our solutions are all about unlocking the mysteries of mobile, allowing for transparency, optimization, and monetization within the growing space.

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With our mobile, in-app solutions, you get:

  • Comprehensive coverage across programmatic buys in-app with pre- and post-bid support for Viewability, Brand Safety, and IVT
  • A single-tag solution that supports monitoring and blocking for display and video across mobile in-app, and mobile web/li>
  • MRC Accredited viewable impression metrics, SIVT detection and filtration, and customizable reporting

Get deeper insights into cutting-edge mobile solutions at the IAS Insider.

Explore our thought leadership
Anzu IAB MRC Guidelines WebinarMRC Guidelines Webinar 2023_Insider tile

IAS discusses the impact of in-game advertising standards

What

Learn more ›
March 13, 2023
by IAS Team
Non-Obvious Targeting Research_Insider Tile 860x860

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

Learn more ›
February 27, 2023
by IAS Team
TikTok Marketing Partner Announcement_Insider Tile 860x860

IAS now a badged TikTok Measurement Partner

IAS is excited to join the TikTok Marketing Partners Program as a badged Measurement partner for their new Brand Safety & Suitability category. IAS joins a community of carefully selected and innovative third-party providers that allow marketers to effectively monitor the quality of their media buys, ensuring their media investments across TikTok are appearing next to content that is brand safe and suitable.

Learn more ›
February 24, 2023
by IAS Team

Fast responses for fast-moving campaigns.

Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our mobile and in-app solutions at any point.

Learn more

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© 2023 Integral Ad Science, Inc.

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© 2021 Integral Ad Science, Inc.

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