Mobile & In-App Archives

Inside Genisys: The 25-Million-Device Fraud Network Built with AI

Discover how the Genisys mobile ad fraud scheme used nearly 500 AI-generated domains to create a synthetic web, launder fraudulent traffic, and hijack everyday devices. Learn about IAS Threat Lab's action with Google to disrupt this operation.

February 26, 2026

Inside “Arcade,” the Gaming Web That Plays Itself

Ad Fraud Featured Insights Mobile & In-App Threat Lab

Inside “Arcade,” the Gaming Web That Plays Itself

The IAS Threat Lab's latest discovery, Arcade, reveals a growing monetization pattern within the open web’s gaming ecosystem. Read more here.

October 29, 2025

IAS Threat Lab Uncovers Sophisticated Fraud Scheme Targeting Android Devices

Featured Insights Mobile & In-App Threat Lab

IAS Threat Lab Uncovers Sophisticated Fraud Scheme Targeting Android Devices

What happens when utility apps turn into full-screen ad machines? The IAS Threat Lab has uncovered a global ad fraud scheme — codenamed “Mirage” — designed to mislead users, inflate installs, and exploit the mobile advertising ecosystem.

July 23, 2025

Featured Mobile & In-App Our Partners

IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement

IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft’s in-app ad inventory, available now.

June 11, 2025

Brand Safety & Suitability Insights Mobile & In-App Our Partners

Total Media Quality Now Available on Kwai

Partnership brings exclusive content-level Brand Safety and Suitability Measurement to Kwai We are pleased to share that we have partnered with Kwai for Business with our AI-driven Total Media Quality for Kwai for Business product suite. Total Media Quality for...

December 19, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Social Platforms

Expanded End-to-End Coverage Across TikTok

TikTok has grown rapidly — and so has our partnership. As announced in April 2024, our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality (TMQ) for TikTok, includes Vertical Sensitivity and Category Exclusion controls measurement. Read...

October 8, 2024

CTV & Video Mobile & In-App Viewability

Viewability Glossary

Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud...

May 1, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App

IAS Expands Meta Brand Safety and Suitability Measurement

IAS has expanded the Total Media Quality for Meta Brand Safety and Suitability Measurement to include the 12th GARM category, Misinformation. Read more here.

April 16, 2024

Insights Mobile & In-App

How to Protect Your In-App Ads In 2024

With millions of eyes locked on the screen every day, marketers have the opportunity to drive quality impressions where consumers are looking. So how can marketers properly protect their in-app campaigns?

March 29, 2024

Insights Mobile & In-App

What Is In-Game Advertising?

In simple terms, mobile game ads are used to present a brand or product to a gamer when they download and begin using a gaming app.

March 18, 2024

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Category: Mobile & In-App

Inside Genisys: The 25-Million-Device Fraud Network Built with AI

Inside “Arcade,” the Gaming Web That Plays Itself

IAS Threat Lab Uncovers Sophisticated Fraud Scheme Targeting Android Devices

IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement

Total Media Quality Now Available on Kwai

Expanded End-to-End Coverage Across TikTok

Viewability Glossary

IAS Expands Meta Brand Safety and Suitability Measurement

How to Protect Your In-App Ads In 2024

What Is In-Game Advertising?

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