Mobile & In-App Archives

Expanded End-to-End Coverage Across TikTok

TikTok has grown rapidly — and so has our partnership. As announced in April 2024, our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality (TMQ) for TikTok, includes Vertical Sensitivity and Category Exclusion controls measurement. Read...

October 8, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Programmatic

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

Find out how IAS's misinformation detection and avoidance capabilities are leading the industry in helping marketers protect their brand across the open web and social media channels.

September 24, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App

IAS Expands Meta Brand Safety and Suitability Measurement

IAS has expanded the Total Media Quality for Meta Brand Safety and Suitability Measurement to include the 12th GARM category, Misinformation. Read more here.

April 16, 2024

Insights Mobile & In-App

How to Protect Your In-App Ads In 2024

With millions of eyes locked on the screen every day, marketers have the opportunity to drive quality impressions where consumers are looking. So how can marketers properly protect their in-app campaigns?

March 29, 2024

Insights Mobile & In-App

What Is In-Game Advertising?

In simple terms, mobile game ads are used to present a brand or product to a gamer when they download and begin using a gaming app.

March 18, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Our Partners

IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms

IAS launches its new Brand Safety and Suitability Measurement with Meta to provide advertisers with campaign insights across Facebook and Instagram Feed and Reels, as part of Total Media Quality for Meta.

February 5, 2024

Ad Fraud Insights Mobile & In-App

How to Prevent Mobile Ad Fraud

Protect your advertising spend from fraudsters in mobile apps Millions of consumers across the globe engage with mobile apps everyday. Whether it’s for social media, convenience, productivity, or pure entertainment, mobile apps have become an essential part of people’s daily...

February 2, 2024

Where Do Consumers Spend Most of Their Time?

CTV & Video Insights Mobile & In-App

Where Do Consumers Spend Most of Their Time?

Marketers are on the hunt for that sweet spot where their audience spends most of their time. It can be tempting to throw money at every platform in an age where consumers are glued to multiple devices — but there’s...

January 16, 2024

Audio CTV & Video Featured Mobile & In-App Proprietary Platforms Research

RESEARCH: The 2024 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

December 18, 2023

Brand Safety & Suitability Featured Insights Mobile & In-App Our Partners

IAS Brand Safety & Suitability on TikTok Reaches 50+ Markets Worldwide

Powered by our advanced machine learning and AI technology, IAS has scaled from 7 to 50+ markets in just over a year to arm marketers with an increasingly comprehensive set of solutions to measure and optimize campaigns on TikTok.

November 16, 2023

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Category: Mobile & In-App

Expanded End-to-End Coverage Across TikTok

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

IAS Expands Meta Brand Safety and Suitability Measurement

How to Protect Your In-App Ads In 2024

What Is In-Game Advertising?

IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms

How to Prevent Mobile Ad Fraud

Where Do Consumers Spend Most of Their Time?

RESEARCH: The 2024 Industry Pulse

IAS Brand Safety & Suitability on TikTok Reaches 50+ Markets Worldwide

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Category: Mobile & In-App

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