Author at Integral Ad Science

IAS LAUNCHES IAS TOTAL TV SOLUTIONS GIVING MARKETERS ‘LINEAR-LIKE’ TRANSPARENCY FOR CONNECTED TV

IAS is closing the transparency gap with IAS Total TV. This comprehensive suite of solutions is designed specifically to bring the clarity and accountability of linear broadcast to the streaming world.

April 27, 2026

Celebrating Earth Day 2026 and Our Commitment to “Our Power, Our Planet”

ESG Posts

Celebrating Earth Day 2026 and Our Commitment to “Our Power, Our Planet”

Celebrate Earth Day 2026 with IAS. Explore our 5-year journey toward Net Zero, from carbon measurement tools to SBTi-verified emissions reduction targets.

April 22, 2026

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Our Partners Product Social Platforms

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok’s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. This expansion provides advertisers with comprehensive media...

April 20, 2026

Why Brand Safety on Social Is No Longer Enough

The brands winning on social in 2026 aren't relying on defaults. They're investing in independent, real-time intelligence — across every platform, every impression, every campaign. That's the standard IAS was built to deliver.Learn more about IAS Social Optimization and Total...

April 16, 2026

Brand Safety & Suitability CTV & Video Featured Guides

Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage

When billions of viewers tune in to the world’s largest soccer stage, the opportunity for brands is unprecedented. For advertisers, the challenge isn't just showing up—it’s ensuring that every dollar of your investment reaches a real person in a suitable...

April 13, 2026

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

Case Studies Featured Open Web Publisher

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

When advertisers trade keywords for context, they protect their brand and expand their reach into premium environments. By removing just seven top-populating keywords and replacing them with IAS Context Control segments, Reuters found that blocked content could be reduced by...

April 7, 2026

Brand Safety & Suitability Featured Product

Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now in Open Beta

Protect your brand from low-quality AI-generated content—before and after the bid–with IAS Quality Sync and Context Control Avoidance.

April 2, 2026

Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance

Efficiency & Optimization Featured Insights Product

Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance

IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.

March 31, 2026

The Continuous Power of Automated Performance Targeting

Contextual Targeting Product

The Continuous Power of Automated Performance Targeting

Powered by Total Visibility supply path data, Dynamic Performance Profiles deliver automated performance targeting that replaces that manual burden with an AI engine that has a pulse.

March 27, 2026

From media quality to revenue optimization: IAS and Mastercard are turning media signals into real sales performance

Articles Featured Insights Updates

From media quality to revenue optimization: IAS and Mastercard are turning media signals into real sales performance

In an industry-first partnership, IAS and Mastercard have come together to turn media quality into a performance engine.

March 26, 2026

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IAS Team

MORE POSTS BY IAS Team

IAS LAUNCHES IAS TOTAL TV SOLUTIONS GIVING MARKETERS ‘LINEAR-LIKE’ TRANSPARENCY FOR CONNECTED TV

Celebrating Earth Day 2026 and Our Commitment to “Our Power, Our Planet”

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Why Brand Safety on Social Is No Longer Enough

Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now in Open Beta

Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance

The Continuous Power of Automated Performance Targeting

From media quality to revenue optimization: IAS and Mastercard are turning media signals into real sales performance

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