How Mitsubishi Canada Shifted Digital Performance into Overdrive
To maximize the campaign launch for the 2026 Mitsubishi Outlander, Mitsubishi Canada partnered with Integral Ad Science (IAS) to test an automated, media-quality approach to targeting.
The APAC Balancing Act: Media Quality’s Most Nuanced Market
APAC’s 2025 media quality profile is harder to sum up than a regional average suggests. The region has the lowest made-for-advertising (MFA) rate globally at 0.7%, yet its brand suitability fail rate is 1.3X baseline, above the global average. The...
The EMEA Challenge: Navigating Brand Suitability Across Languages and Markets
EMEA recorded the highest brand suitability fail rate in 2025. Learn why multilingual markets create unique challenges and how localized strategies can improve campaign performance.
Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention
IAS Threat Lab has identified a new mobile ad fraud scheme, Papyrus, involving a cluster of novel-reading applications that monetize users’ reading sessions by running hidden browser activity in the background.
Strong Brand Suitability, Hidden Fraud Risk: What North America’s Media Quality Data Reveals
North America leads globally on brand suitability but tops the charts on IVT and MFA. IAS's 2026 MQR data explains why — and what advertisers should do about it.
Plan Earlier. Perform Better. Your 2026 Holiday Guide.
The holiday season has become a months-long, sustained cycle of consumer attention and decision-making. With annual U.S. holiday retail sales now exceeding $1 trillion, marketers face intense competition and compressed timelines. This quick-read guide outlines a practical approach for brands...
Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines
As the World Cup heads into the final matches, new IAS media quality data highlights an interesting nuance for digital advertisers. While raw metrics show that invalid traffic (IVT) and Made for Advertising (MFA) rates actually decreased after kickoff, predictive...
Media Quality Report: 21st Edition
Explore the annual media quality report to uncover insights and benchmarks for evaluating digital advertising performance.
IAS Highlights: Cannes Lions 2026
From anchoring major panels across the Croisette to a packed fireside chat and an absolute powerhouse happy hour on the water, our presence at Cannes reflects our commitment to turning media quality into a true closed-loop performance engine.
How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand
Discover how OMD Hong Kong partnered with Integral Ad Science (IAS) to automate campaign optimization for a top logistics brand, resulting in a 28% lower Cost Per Click (CPC) and a 67% lower Cost Per Qualified Visit (CPQV).
The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season
IAS has expanded its Audience-Enhanced Targeting library with new segments built specifically for one of the year's most competitive shopping seasons.
IAS Quality Connect Brings Transparency to Publisher Campaign Optimization
IAS Quality Connect gives publishers direct, near real-time visibility into the exact media quality preferences that advertisers working with IAS enable for their campaign (which advertisers can opt-in to enable), allowing both sides to work together with total transparency.
