MFA Measurement Drives Superior Results
IAS and Upwave partner together to discover that avoiding MFA and Ad Clutter sites drives upper funnel KPIs. Access the case study now to find out how.
Quality Attention For Publishers and Platforms
Publishers and platforms can demonstrate the true impact of their inventory, optimize for engagement, and align with advertiser KPIs with Quality Attention. Read more here.
How Show-Level Data is Transforming Connected TV Advertising
The digital advertising landscape is undergoing a monumental shift with the rapid rise of Connected TV (CTV). As viewers increasingly move from traditional linear TV to streaming platforms, advertisers are uncovering new opportunities and challenges. At the heart of this...
IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement
IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV. Read more here.
OMD & Nissan Lift Conversions Through Comprehensive Measurement & Optimization Solutions
OMD and Nissan enlisted the help of IAS, implementing key measurement and optimization products including Quality Attention, Total Visibility, and Context Control to drive superior results. Download the case study for more.
How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement
Find out how IAS's misinformation detection and avoidance capabilities are leading the industry in helping marketers protect their brand across the open web and social media channels.
How To Maximize Political Ad Performance in Swing States
The IAS Election Lab explored contextual targeting across seven key swing states — Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin — to pinpoint the top-performing segments based on volume, media quality, and campaign results. Read more here.
RESEARCH: The Future of CTV Investment
Forge the future of Connected TV with the latest industry trend forecast. Download the research, The Future of CTV Investment, to find out what lies ahead in CTV advertising.
IAS Launches First-to-Market Integration with Roblox for 3D Immersive Measurement
IAS and Roblox are bringing industry-leading 3D Viewability and Invalid Traffic measurement in a first-to-market partnership for Roblox immersive environments. Through this product, advertisers can access trusted global third-party measurement to verify that their Roblox in-experience advertisements are driving engagement...
Why Attention Metrics are Essential for Successful Campaigns
Attention is becoming one of the most important metrics in digital media Capturing and maintaining consumer attention is more critical than ever — and traditional proxy metrics simply don’t cut it anymore. Brands are often left wondering how to catch...
