Author at Integral Ad Science

Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads

Maximize ROI on Meta's Threads! IAS expands its AI-driven Content Block Lists to Threads feed, offering real-time, customized brand protection and industry-leading AI classification for confident scaling.

May 18, 2026

Desktop App Supply Is Booming, Transparency Needs to Keep Pace

Threat Lab

Desktop App Supply Is Booming, Transparency Needs to Keep Pace

Desktop app supply is booming, but transparency needs to keep pace. Read IAS's analysis of misclassified inventory, domain ambiguity, and ads rendering outside the user's view.

May 15, 2026

A Syllabus for Success: Winning the 2026 Back-to-School Market

Contextual Targeting Featured Guides

A Syllabus for Success: Winning the 2026 Back-to-School Market

When millions are spent on the Back-to-School season, the opportunity for brands is massive. We’ve developed "A Syllabus for Success: Winning the 2026 Back-to-School Market" to provide the data-driven insights needed to capture attention from the first research phase to...

May 15, 2026

What Winning Brands Do Differently on Social in 2026

In this environment, the brands winning on social aren't just spending more. They're operating smarter. They've made a fundamental shift in how they think about social media quality — and it's showing up in their results.

April 30, 2026

IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV

CTV & Video Featured Product

IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV

IAS is closing the transparency gap with IAS Total TV. This comprehensive suite of solutions is designed specifically to bring the clarity and accountability of linear broadcast to the streaming world.

April 27, 2026

Celebrating Earth Day 2026 and Our Commitment to “Our Power, Our Planet”

ESG Posts

Celebrating Earth Day 2026 and Our Commitment to “Our Power, Our Planet”

Celebrate Earth Day 2026 with IAS. Explore our 5-year journey toward Net Zero, from carbon measurement tools to SBTi-verified emissions reduction targets.

April 22, 2026

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Our Partners Product Social Platforms

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok’s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. This expansion provides advertisers with comprehensive media...

April 20, 2026

Why Brand Safety on Social Is No Longer Enough

The brands winning on social in 2026 aren't relying on defaults. They're investing in independent, real-time intelligence — across every platform, every impression, every campaign. That's the standard IAS was built to deliver.Learn more about IAS Social Optimization and Total...

April 16, 2026

Brand Safety & Suitability CTV & Video Featured Guides

Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage

When billions of viewers tune in to the world’s largest soccer stage, the opportunity for brands is unprecedented. For advertisers, the challenge isn't just showing up—it’s ensuring that every dollar of your investment reaches a real person in a suitable...

April 13, 2026

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

Case Studies Featured Open Web Publisher

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

When advertisers trade keywords for context, they protect their brand and expand their reach into premium environments. By removing just seven top-populating keywords and replacing them with IAS Context Control segments, Reuters found that blocked content could be reduced by...

April 7, 2026

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IAS Team

MORE POSTS BY IAS Team

Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads

Desktop App Supply Is Booming, Transparency Needs to Keep Pace

A Syllabus for Success: Winning the 2026 Back-to-School Market

What Winning Brands Do Differently on Social in 2026

IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV

Celebrating Earth Day 2026 and Our Commitment to “Our Power, Our Planet”

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Why Brand Safety on Social Is No Longer Enough

Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

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