KEEP YOUR ADS AWAY FROM UNSUITABLE ENVIRONMENTS
IAS gives you flexible controls to decide where your ads appear — and where they don’t — helping you avoid unsuitable content, improve performance, and maximize media efficiency
CONTROL THE CONTEXTUAL ADJACENCIES OF YOUR ADS
IAS employs complex heuristics to evaluate content on web pages and apps metadata through multiple layers of proprietary and data science technologies, which are complemented by human verification. Our rating methodology never relies on single source data to evaluate content. Instead, it weighs competing evidence sources to create the most accurate and comprehensive rating of page content.
IAS Brand Suitability solutions maximize both the impact and cost efficiency of your campaigns. Go beyond keyword blocklists and URL scanners with intelligent and scalable solutions for contextual relevance.
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IAS is 42% more accurate than the next best provider at classifying online content
Build on the power of brand safety with the innovation of suitability. Our technology reviews all elements on a given page and takes additional steps beyond URL analysis to understand the meaning of the content.
Ensure your media buys on the open web deliver the results you want. Drive efficiency and Quality Impressions™ with powerful insights and precise targeting that only an industry leader like IAS can provide.
IAS covers 99%+ of the commercial worldwide internet traffic with our solutions. With local language support and strong partner and publisher relationships, IAS understands cultural and language nuances — important differentiators when managing brand safety on a global scale.
Brand suitability is unique to you. For more granular control of content adjacencies without sacrificing scale, leverage our contextual segments across your direct and open web buys for content avoidance.
IAS delivers innovative, industry-leading digital advertising solutions that are designed to drive superior results. Take a look at our full measurement and optimization product suite to learn how IAS helps your brand stay ahead of the competition.
Get deeper insights into Ad Verification solutions at the IAS Insider.
As major retail events like Amazon Prime Day, Walmart Deals, and Target Circle Week approach, consumers will be flooded with promotions, discounts, and competing messages. Our latest guide helps marketers cut through the noise and turn seasonal demand into measurable performance.
When you need answers, IAS Agent accelerates your path to insight — surfacing clear, informed recommendations in minutes rather than hours. And because every recommendation comes with the reasoning behind it, you're never left in the dark. You stay confident in your decisions and fully in control of your strategy.
Stellantis, IAS, and Publicis Media deployed a global attention strategy. See the case study to learn how optimizing 13 billion impressions drove a 165% engagement boost and 33% ad recall.
