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Share on XAs user-generated content continues to grow, automated safeguards for brand reputation have never been more essential. Standard categories provide a helpful foundation for digital campaigns, but every business operates with its own distinct sensitivities. To maintain complete control in a fast-moving media landscape, advertisers need precise, brand-specific coverage built directly around their unique risk profile.
To provide this level of end-to-end assurance, IAS has extended Custom Brand Segments—originally launched for Social Optimization—to Total Media Quality (TMQ) Measurement. By pairing pre-bid avoidance with post-bid insights, advertisers gain dynamic, always-on protection that adapts alongside real-time content. Powered by IAS’s industry-leading classification, Custom Brand Segments can detect signals such as brand entities, famous persons, logos, sentiment and more – all customized for the brand’s needs.
Brand-Specific Suitability in Practice
Imagine a brand facing a wave of negative commentary due to breaking news. It may want to limit ad placements alongside those user-generated conversations while continuing to appear next to neutral or positive content about its business.
Custom Brand Segments could help distinguish between those contexts by combining brand-specific signals to identify negative sentiment. Using these segments across Social Optimization and TMQ would help the brand align pre-bid avoidance with post-bid measurement, giving greater visibility into whether placements reflect their suitability preferences.
Seamless Global Activation
Custom Brand Segments are built for you, by you, in direct collaboration with your IAS team. By layering these tailored segments onto your current suitability strategy alongside Industry and Contextual Segments, you can deploy consistent, dynamic protection across your brand globally.
Get started on Social Optimization and TMQ today. Reach out to your IAS sales representative to activate Custom Brand Segments for your brand.
