Resources Archives

Strong Brand Suitability, Hidden Fraud Risk: What North America’s Media Quality Data Reveals

North America leads globally on brand suitability but tops the charts on IVT and MFA. IAS's 2026 MQR data explains why — and what advertisers should do about it.

August 3, 2026

Brand Safety & Suitability Contextual Targeting Efficiency & Optimization Featured Guides Open Web

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

The holiday season has become a months-long, sustained cycle of consumer attention and decision-making. With annual U.S. holiday retail sales now exceeding $1 trillion, marketers face intense competition and compressed timelines. This quick-read guide outlines a practical approach for brands...

July 20, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Open Web Viewability

Media Quality Report: 21st Edition

Explore the annual media quality report to uncover insights and benchmarks for evaluating digital advertising performance.

July 9, 2026

Case Studies Contextual Targeting Featured

How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand

Discover how OMD Hong Kong partnered with Integral Ad Science (IAS) to automate campaign optimization for a top logistics brand, resulting in a 28% lower Cost Per Click (CPC) and a 67% lower Cost Per Qualified Visit (CPQV).

June 24, 2026

The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season

Product

The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season

IAS has expanded its Audience-Enhanced Targeting library with new segments built specifically for one of the year's most competitive shopping seasons.

June 22, 2026

IAS Quality Connect Brings Transparency to Publisher Campaign Optimization

IAS Quality Connect gives publishers direct, near real-time visibility into the exact media quality preferences that advertisers working with IAS enable for their campaign (which advertisers can opt-in to enable), allowing both sides to work together with total transparency.

June 18, 2026

IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk

Featured Our Partners Product

IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk

Building upon the AI-driven brand safety and suitability solutions previously introduced for the Spotify Audience Network, IAS is bringing unmatched precision to the space. Through an expanded partnership with Spotify, IAS has launched episode-level pre-bid optimization for programmatic audio—available first...

June 16, 2026

Brand Safety & Suitability Product Social Platforms

Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns

Integral Ad Science (IAS) is expanding its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns. This expansion provides advertisers with independent, third-party transparency for their audio investments, ensuring consistency across the entire YouTube...

June 11, 2026

Stop Just Announcing Sales. Start Driving Them.

Contextual Targeting Featured Guides

Stop Just Announcing Sales. Start Driving Them.

As major retail events like Amazon Prime Day, Walmart Deals, and Target Circle Week approach, consumers will be flooded with promotions, discounts, and competing messages. Our latest guide helps marketers cut through the noise and turn seasonal demand into measurable...

June 9, 2026

IAS Agent: Always-On Campaign Insights Built for Action

Product

IAS Agent: Always-On Campaign Insights Built for Action

When you need answers, IAS Agent accelerates your path to insight — surfacing clear, informed recommendations in minutes rather than hours. And because every recommendation comes with the reasoning behind it, you're never left in the dark. You stay confident...

June 5, 2026

How Stellantis Is Turning Attention Into a Competitive Advantage

Attention Case Studies Featured

How Stellantis Is Turning Attention Into a Competitive Advantage

Stellantis, IAS, and Publicis Media deployed a global attention strategy. See the case study to learn how optimizing 13 billion impressions drove a 165% engagement boost and 33% ad recall.

June 4, 2026

Brand Safety & Suitability Featured Product

Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now Live

Protect your brand from low-quality AI-generated content—before and after the bid–with IAS Quality Sync and Context Control Avoidance.

May 29, 2026

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Resources

Strong Brand Suitability, Hidden Fraud Risk: What North America’s Media Quality Data Reveals

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

Media Quality Report: 21st Edition

How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand

The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season

IAS Quality Connect Brings Transparency to Publisher Campaign Optimization

IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk

Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns

Stop Just Announcing Sales. Start Driving Them.

IAS Agent: Always-On Campaign Insights Built for Action

How Stellantis Is Turning Attention Into a Competitive Advantage

Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now Live

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