Resources Archives

Time for advertisers to really know what they’re getting online

Demand for video advertising is soaring with annual double-digit growth projected for the foreseeable future. This means now is the time for the industry to develop adequate checks and balances to ensure advertisers are buying what they think they’re buying...

August 12, 2015

Mobile advertisers need a cookie-crumb trail to follow

Channels Mobile & In-App Resources

Mobile advertisers need a cookie-crumb trail to follow

Despite influx of investment, mobile still faces significant measurement challenges preventing us from truly understanding the impact of the medium. The primary reason behind this challenge is the lack of cookies in mobile applications.

July 10, 2015

Resources Topics Viewability

100% viewability – an impossible dream?

To run the most effective campaigns, advertisers need to think beyond viewability and address brand safety as well as fraud. Intrinsically linked, we believe online media quality is the key.

July 7, 2015

Resources

France | CBNews: Integral Ad Science: A quantitative indicator, contact target

Our Managing Director of France, Yann Le Roux, covers the partnership between Integral Ad Science and Mediamétrie, and speaks to the highly anticipated launch of the new industry metric, Video GRP.

June 9, 2015

ADEXCHANGER – CleanAds I/O: Ad Fraud: Beyond Botnets

Resources

ADEXCHANGER – CleanAds I/O: Ad Fraud: Beyond Botnets

Over the past couple of years, the industry has gradually awakened to the reality of widespread bot activity defrauding advertisers and devaluing inventory. Solutions have sprung up focused on hunting down and stopping these botnets, but ad fraud does not...

June 4, 2015

Resources Topics Viewability

Three viewability misconceptions every media buyer and publisher should know

Harmon Lyons, VP of Business Development, clarifies common misunderstandings surrounding viewability and expands on what the advertisers needs to look out for when optimizing on viewable impressions.

May 29, 2015

Brand Safety & Suitability Resources Topics Viewability

Digital trading: why advertisers need to think beyond viewability

To run the most effective campaigns, advertisers and their agencies need to think beyond viewability and address the following issues as well.

May 28, 2015

Resources Topics Viewability

With two sides to the viewability equation, discrepancies persist

Now that the MRC has defined that for a digital display ad to be viewable, half of the creative must be in view for at least one second, advertisers want to transact their media buys on the metric. Consumers, they...

May 22, 2015

Insights Mobile & In-App

The top challenges to ‘watch’ out for in wearable advertising

Wearables, such as the recently released Apple Watch, offer an opportunity for brands to reach audiences in a personalized way, offering true one-to-one marketing. While the industry is still in beta for wearables, there are factors that can be examined...

May 5, 2015

Channels Mobile & In-App Resources

Why your mobile in-app ads may never be seen

Jason Cooper, General Manager of Mobile, discusses mobile in-app ads not reaching the consumer and what the advertising industry can do to better understand this issue of viewability, in iMediaConnection.

April 28, 2015

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Category: Resources

Time for advertisers to really know what they’re getting online

Mobile advertisers need a cookie-crumb trail to follow

100% viewability – an impossible dream?

France | CBNews: Integral Ad Science: A quantitative indicator, contact target

ADEXCHANGER – CleanAds I/O: Ad Fraud: Beyond Botnets

Three viewability misconceptions every media buyer and publisher should know

Digital trading: why advertisers need to think beyond viewability

With two sides to the viewability equation, discrepancies persist

The top challenges to ‘watch’ out for in wearable advertising

Why your mobile in-app ads may never be seen

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Category: Resources

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