Resources Archives

IAS Total Media Quality now includes Brand Safety and Suitability Measurement for Google Video Partners

IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP), with Total Media Quality measurement and GVP's extensive audience reach.

July 14, 2023

IAS Measurement Across YouTube and Google Video Partners (GVP) Inventory

Insights Our Partners

IAS Measurement Across YouTube and Google Video Partners (GVP) Inventory

At IAS, our mission is to be the global benchmark for trust and transparency in digital media quality. We deliver the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Over the...

July 12, 2023

IAS & Anzu launch first-to-market in-game measurement solution

Ad Fraud Featured Insights Our Partners Viewability

IAS & Anzu launch first-to-market in-game measurement solution

IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments.

July 11, 2023

Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels

Ad Fraud Featured Insights Proprietary Platforms Viewability

Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels

Get enhanced transparency into your media buys on Meta Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on...

June 20, 2023

Brand Safety & Suitability CTV & Video Featured Insights

Introducing the industry’s first video-level brand suitability measurement for CTV

Improve campaign effectiveness and grow your brand with multimedia classification IAS has partnered with IRIS.TV to announce Total Media Quality for CTV Brand Safety and Suitability, the industry’s first video-level brand suitability measurement for CTV, powered by IAS’s multimedia classification...

June 16, 2023

Brand Safety & Suitability Featured Insights Mobile & In-App

IAS Brand Safety & Suitability on TikTok is going global

IAS’s Total Media Quality for TikTok is going global In today’s tech supported world, cutting edge platforms give people the unique ability to stay connected despite where they are located. IAS is excited to expand our Brand Safety & Suitability...

June 14, 2023

Boost sustainability efforts with carbon emissions reporting from IAS & Scope3

Featured Insights

Boost sustainability efforts with carbon emissions reporting from IAS & Scope3

Take meaningful steps to reduce the environment impact of your digital campaigns Conscious consumerism is on the rise. In fact, according to eMarketer, 78% of consumers say that a company’s environmental practices influence their decision to shop with them. Consumers are...

June 9, 2023

IAS and Roku launch best-in-class invalid traffic protection for CTV

Ad Fraud CTV & Video Featured Insights

IAS and Roku launch best-in-class invalid traffic protection for CTV

Connected TV (CTV) has experienced a meteoric rise in adoption. Linear is taking a backseat among consumers – and marketers are following suit. In fact, CTV ad spending has followed a steep incline this decade, reaching $26 billion by the end of...

June 8, 2023

Diversity & Inclusion: Centering inclusivity in the future of digital marketing

Contextual Targeting Featured Research

Diversity & Inclusion: Centering inclusivity in the future of digital marketing

Diversity and inclusion (D&I) are taking center stage as consumers push for brands to reflect modern culture in their marketing efforts. But with consumers increasingly wary of campaigns that miss the mark, how can marketers mindfully meet consumer needs through...

June 1, 2023

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

CTV & Video Featured Insights

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

We're proud to receive the first-ever Media Rating Council (MRC) accreditation of viewable impressions on CTV. This respected accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in CTV environments.

May 18, 2023

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Category: Resources

IAS Total Media Quality now includes Brand Safety and Suitability Measurement for Google Video Partners

IAS Measurement Across YouTube and Google Video Partners (GVP) Inventory

IAS & Anzu launch first-to-market in-game measurement solution

Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels

Introducing the industry’s first video-level brand suitability measurement for CTV

IAS Brand Safety & Suitability on TikTok is going global

Boost sustainability efforts with carbon emissions reporting from IAS & Scope3

IAS and Roku launch best-in-class invalid traffic protection for CTV

Diversity & Inclusion: Centering inclusivity in the future of digital marketing

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

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Category: Resources

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