As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads they see as they shop. So how can marketers optimize holiday ad campaigns to influence consumer purchase decisions?
Save time to focus on quality campaign performance with Automated Tag for Innovid Experience automation in seconds with IAS’s Automated Tag for Innovid. With this expanded partnership, advertisers can now automatically wrap display tags in Innovid’s platform without ever leaving...
In the 17th Edition of the Media Quality Report (MQR), we explore how media quality has evolved over the past six months, and how marketers can use these shifts to maximize future campaign performance.
Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability
Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency. But consumers are feeling the pain of misinformation too.
The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver
Data privacy is experiencing a major evolution. In fact, online privacy is a growing concern for consumers too, with 67% saying they’re more vigilant than ever when it comes to their data.
How Context Impacts the Back-to-School Consumer Shopping Experience and Multiplies ROI for Marketers
Back-to-school season is ramping up, with millions of students returning to school both in-person and virtually. It’s primetime for marketers to reach back-to-school shoppers, as sales before the school season are expected to reach $67.46 billion. Marketers are ready to make a big push this season – but brands need to optimize targeting strategies for these consumers who have dollars to spend.
It’s not just students who are excited about the back-to-school season — the outlook for marketers is positive too. With U.S. sales expected to reach more than $67 billion this year, the back-to-school season offers massive opportunities for marketers looking to connect with their target audiences.
Danone’s global partnership with IAS improves media quality and efficiency across the board Danone, a leading food and beverage company, established a goal to ensure quality and efficiency across their digital media efforts worldwide. To accomplish this, Danone instated IAS’s...
Experience end-to-end campaign efficiency. As part of this partnership, IAS and Mediaocean now provide advertisers with a simplified campaign creation and reconciliation process through IAS Signal and Mediaocean Prisma buyer workflow.